How Fiverr PRO Freelance Writer Georgia Austin Makes $500k+ Per Year

Alex chatted with Fiverr PRO seller and copywriter, Georgia Austin, last week on her podcast ‘The Freelance Fairytales.’ The following are the notes from the discussion for your review. Enjoy!

Alex: Welcome back to the freelance fairy tales podcast where we chat all things remote work, freelancing, mindset and financial freedom. This week, I’m very excited to welcome on my good friend Georgia Austin who has broken Fiverr records with her Fiverr Pro and top level seller copywriting profile. Georgia is also the owner of Wizard of Content, an international copywriting agency freaking killing it. Georgia, hi!!

Georgia: Great to be here and see you again, Alex!

Alex: I know!! So for everyone reading along, Georgia and I send voice memos, we text each other, and we hardcore bond over freelancing, frustration, and all that good stuff… but we have never met each other in person! Which is so funny today that you can know someone well enough, you know.

Georgia: Yeah, it feels like we’ve just we’ve always been chatting on video and just seems like completely normal!

Alex: So for everyone reading along, they are wanting freelancing help for Fiverr. So I’m gonna ask you all the basics, because everyone’s gonna want to know, let’s start with the timeline. Because your timeline is so impressive, how short you were on Fiverr to then have such monetary success so quickly. So you could run through your timeline? That would be awesome.

Georgia: I’m going to take you way back since the beginning, I began my Fiverr profile in April of 2020. And this was actually after I saw some of your TikTok videos, and like many other people, I was also inspired by your journey, and I decided to do the same. And yeah, I didn’t really think anything would come off it. So I made my account. And to my surprise, I got my first order within two days, and I woke up to a notification in the morning, like, congratulations, you received your first order.

And I was like, Oh, my gosh, I really wasn’t expecting this at all. But for most people, the algorithm on Fiverr, it does throw you on its paid feed at some point. So you can always expect to have an order pretty soon, which is great. So everyone gets a chance, which is awesome. So yeah, first order in the first two days, and then over the next couple of months, I was doing maybe two or three, four gigs per week. And it was it was good to kind of have a little side hustle. And I really just started out being a freelancer in general, because I’d left my full time job in the December of the previous year. So this was really exciting for me to have a bit of extra income, I think I was doing maybe around between 500 and $1,000 a month for about four months.

And then I decided to apply to Fiverr Pro. And funnily enough, I, the day, I got accepted to Fiverr Pro, I believe it was July that same year. So just a few months after I started my profile, I got accepted to Fiverr Pro, the same day that I got offered a full time job as a marketing manager in New York. So, you know, time I didn’t see as much of a potential in being freelance on its own. So I kind of went down a safe route. And I ended up going ahead with a full time job because this was also one of the first like, senior positions that I’d ever had in my in my life. So I thought you know, I’m gonna go for this and I’m gonna learn so much. And I really did, which was an amazing experience. So I did that job until about December of that year and then sadly, things didn’t really work out. I think the company was affected by COVID, something like that along those lines.

So I ended up deciding to turn my Fiverr PRO back on. And this was the first time I’d actually used Fiverr PRO, so that was in I think it was at the end of January the start of February, let’s say February, and then it just picked helps so much and it was there, my revenue was tripling every month and it’s just it. I’ve never, I never expected it to grow this much. And it’s just insane. You know, now I have a big operation behind it. It’s not just me, I actually don’t really do much writing anymore. But you know, for the first few months on Fiverr PRO, it was it was very long working days, 14 hour days, probably longer than that. I know you have your when you were on Fiverr on your own, you know, you were doing this way longer than I am. And I don’t know how you managed to do such long working hours like that. But you know, 14 hours? Yeah, right. 14 hours a day is my my limit. So yeah, that was probably for about three months that I was doing this by myself. And then I was like, you know what, I need help. I can’t keep working this way on my own, I’m gonna have to bring on some other writers.

And it was the best decision I’ve ever made. And here we are today, doing amazing on Fiverr. And I have an agency as well. So you know, I have two income streams here. So I’m so happy with how it’s turned out. Never expected this.

Alex: Yeah, that’s unbelievable. Congratulations to you. That’s incredible. I know people are really going to be interested in this episode to hear you and I talk about building out an agency below us because people always say, How do I do that? How do I find writers? How do I create an agency? What do we do next? So we will dive into that people are going to be super interested to hear about that. Now, if you don’t mind my asking, can you anticipate what your profile will make this year?

Georgia: I think when December comes around, maybe I will hit 500k by then. But that’s pretty much all been this year. So last month I did. Last month I did 67,000 on Fiverr, which was insane. Like I could just never imagine. And this is after Fiverr’s 10 or 20%. So I’m almost doing 100k a month for Fiverr, you know, but minus 20%. It’s just crazy.

Alex: I’ve been dethroned and I’m okay with it. Ok so tell everyone listening, what services do you sell on Fiverr? To make that much freakin money?

Georgia: Yeah. So similar to what you’re offering, I think you offer more services than I do. But currently I have, I think I have six gigs. So I have website content landing pages, which is basically the same thing. Like I have the same questionnaire for those gigs. So it’s not much difference. Long’s social media, captions, product descriptions, Amazon listings, and I think that’s actually I used to offer a keyword research gig. But that didn’t really work out. I kind of, I prefer to have less gigs. And you know, my website, content gig is my most popular one. So that brings in so many orders, I think, on average, I’m doing around 20 orders a day, something like that.

Alex: What’s your base average price point, if somebody buys one of your gigs? What’s like the starting price point that they would come in at?

Georgia: Yeah, so right now it’s $95. And that’s a little bit under the threshold for Fiverr Pro Services, they actually tell you to start $100. Yeah, but I don’t, I don’t know why they’ve allowed me to do this. I start at $95 for everything except website content. So website content and landing pages, start at $125.

Alex: It’s funny, I did $100 on all of mine for the longest time. And this past spring, I purposely raised them to 125 and 150. Because I couldn’t handle the work even though I had an agency cuz I had all these other things coming my way to like with a podcast and writing a book. And like all this crazy stuff, I was like, I’m gonna lose my mind if I don’t slow this down right now. So I raised my prices, and it did slow it I do notice when you go past that $100 mark on Fiverr Pro, it actually does start to slow down because I would say in general, the client on Fiverr is not necessarily a client with you know, 10s of 1000s of dollars spilling out of their bank account. So you kind of have to meet them, you know, a little bit in the middle. So it’s very interesting that you start yours that $95 into 20 orders a day. That’s, that’s insane. I remember a few times having like 38 orders in my queue and being like, I’m gonna have to practice slow breathing or I’m gonna start hyperventilating.

Georgia: I’ve actually started doing that I think every like 20 minutes I sit in my chair and I close my eyes for one minute and I breathe in through my nose. Yeah, breathing through my nose to think about that breathing through my nose and very slowly out of my mouth and it actually makes me feel better and I don’t know why I’ve only just started doing this but it’s crazy how simple things like that can make you feel so much better. So highly recommend.

Alex: Yeah, and I like I don’t ever advocate that anybody work the way I did for five or six years because I honestly feel like I’m almost having health repercussions now. Like my body is like finally able to relax because I have three working as my assistant now managing the agency below me. Yeah, I’m now that my body’s relaxing. It’s like, okay, you abused us so bad for five years. Like, you need to calm down right now, because we’re not okay. Yeah, right.

Georgia: Now you have to have to move away from that at some point. And I think, you know, anyone starting a business has to anticipate that you’re going to have to put in grueling amount of hours to make work. Like, if you’re not willing to put that effort in, like simply put, you’re not going to build a business. I mean, maybe if you my assumption is not, maybe my assumption isn’t so correct. But you have to put in so much work to make your dream happen. That’s just the reality.

Alex: It is. And you know, when I’ll create content online, and I’ll basically say that a lot of people will almost attack me for saying it because they don’t want to hear that is the reason I’m like, Listen, I’m not, I’m not like biased with this, like, I’m just telling you what I know to be true, take it, do with it what you will. But I do believe at any point to have a business that’s making half a million dollars per year, you’re gonna have some sacrifice on the up and coming with it. And then there’s always still a stress to it. And now we’ll start talking about agency management. You know, if you’re not necessarily doing the writing all the time, that doesn’t mean you’re not still constantly babysitting your business. You can’t just like, I think people think because of the four hour workweek, you’re just like, bye, guys. I’ll be back in a month. And like, that’s not how it goes.

Georgia: Exactly. And I have to, you have to kind of go with the flow. If you want to do kind of what you are doing, you have to just go with the flow, support your demand, bring on people as and when you need. And people shouldn’t be worried about hiring people. It’s actually easier to find people than you think. And you don’t need to have people ready. Before you have the demand. You can just bring people on along the way. And I actually found a lot of my writers in your Facebook group. And that’s a godsend that that group is amazing. I actually hired a graphic designer yesterday. So yeah, it’s great.

Alex: You know what? I should be posting that: come join my Facebook group and like and tap into talent. But I’ll make it sound better. People will also ask me: where did you find your writer? For me, I just go on Instagram, I literally post on my Instagram story I’m hire I’m looking to hire and I will get 200 resumes in my email. I understand I have, you know, a bigger social following than a lot of people. So maybe that’s easy. For me, I still believe the average person could just go on to LinkedIn, and post like, I’m looking for a part time writer to help me out. I just believe someone would still contact them.

Georgia: Yeah, absolutely. Yeah, there’s so many ways to find to find talent. I aside from your Facebook group, the main platform I used was Indeed. So Indeed is a great way to find more writers, you honestly get so many applicants within hours, actually, as soon as I posted that within a few of my jobs. Like, I think within two days, I had about 300 applicants. And it’s interesting that you said that you were looking through 200 resumes, because I actually don’t look at resumes at all, all like you don’t I’m damn sure you’re just saying that in occasion process. But yeah, I don’t look at resumes at all. I honestly I don’t care what credentials anyone has. I’m sure you don’t either. If they can write  or provide sample work, show me some blogs that you’ve written website content, product descriptions, whatever, show me your skill. And if you’re versatile, let’s do it.

Alex: And I’ll hire you, the only thing I look at on a resume,  is I look at the graphic effort that went into the resume like I look at if they made an effort to make it look clean and nice, because there is some element of that to delivering an ebook or a blog, there can’t just be like missing spaces and stuff, I look for that I don’t care anything else in the resume, I don’t care where you worked, I don’t care where you went to college at all, I then go to the writing samples. If I like what I see, then I give them to live Fiverr orders that I pay them for regardless. And if I hire them or not, I’ll typically give that Fiverr order to like three of them, you know, so I’ll be able to pick you know, generally one of them will do it good enough that I can then deliver it on Fiverr. And I’ll pay all three of them. So I like lose out on money when I’m finding them but not a lot. And it’s that’s my system. I don’t know if you give them tests like that.

Georgia: I yeah, I do give tests and usually they are also live orders on Fiber. I actually don’t pay for the tests, but I don’t always make them do the full order. Like I’ll make them do like a few 100 words of it, for example, kind of like a snippet of the whole thing. Most people are happy to move forward with that. That’s just worked for me right now. I think it would be too difficult for me to try and onboard people and pay everyone because I really want to give everyone a chance. I like to see how people do so yeah, I guess I just give out. Sometimes I give out the same order to a few different writers and see who does it best.

Alex: Yeah, exactly. And then I put my people into Slack. Do you use this like a Slack channel?

Georgia: Love Slack. And I really want to, because there’s some other clients that I haven’t you know, there’s a feature where you can invite them to your board or something like that. But yeah, I think it’d be too difficult for me to do that. Because I have so many freelance writers in my platform, it would just be so expensive.

Alex: For me, I’ve always maintained a small amount of writers at a time – for a while I just had one writer who was amazing. He was with me for almost three years, he actually just left last month to take a full time job. That was a huge blow to me, because this guy knew everything about my business, meaning I didn’t have to explain anything to him. So I now currently work with just three, three women actually. So I don’t know, do you? Do you keep more writers typically?

Georgia: Yeah. So I, we have a few kind of full time writers. If you want to say that, even though it’s freelance, there’s still kind of a few full time people. And then we do have like a bunch of other people who are like either specialists in their industries or generalists even just said, we have backups. Should something not be available, I prefer to have more people available than work just because like, I’m really bad under pressure sometimes. And I just want to know that there’s somebody there who can help if I really need them. So I have about 50 people in my Slack right now.

Alex: Wow. Okay, so you’re inspiring me. Now to go back to my resume pile, maybe get a few more. We had our first situation actually two days ago where I had to step in and do a bunch of them because everyone took time off at the same time. So I was like, Alright, maybe I need to get a few more in here. So that, you know, that doesn’t happen in the future, because I’m just like, I don’t want to write for crowdfunding campaigns anymore for the love of God. Please, right now. So I have Bri. She does the allocation of the work for me. So like right now, while we’re chatting, she’s literally in my Fiverr, allocating the work. Do you have like an agency manager?

Georgia: I do, Yeah. So initially, it started out as just me and actually one of my best friends from back in the UK. And we both worked for the same agency before this whole Fiverr thing happened. So we both had experience in copywriting already, and things like that. So he was a great help at the start. And then he ended up doing more writing and as the demand picked up and picked up, I ended up hiring an operations manager and she is amazing. I could not do this without her. And I really hope she sticks around. I love her.

Alex: That’s amazing – yeah I trust Bri, since she’s my childhood best friend. And I have more like free time than I’ve ever had before. When I say free time, I’m still literally doing stuff like eight hours a day. But I consider a busy day like a 16 hour day.

So Wizard of Content is your own copywriting agency that you are the CEO of! So when did you launch that? And when did you get the idea for it?

Georgia: Yeah, so this was all kind of in conjunction with the Fiverr account. So we’re sort of content primarily, we function, you know, through the gigs that we have on Fiverr, but we’re actually trying to move a little bit away from that. So I still think we’ll be using Fiverr for the foreseeable future. I don’t have plans to come off the platform at all right now. But it should everything go well, with kind of client outreach and sales on the Wizard of Content side of things, as an actual agency with no relation to Fiverr, then perhaps we will move off at some point. So yeah, you know, all the writers in my team are doing orders from Fiverr but we also do have a few retainer clients outside Fiverr I’m just trying to back to balance the playing field a little bit. So you know, whether that’s 50% income from Fiverr, 50% income from Wizard of Content, and hopefully it will kind of the scales will tip a little bit as time passes. But we’ve just started doing the outreach now I just finished my new website so everything’s ready to go we have our strategies in place and I’m just fingers crossed it works out so yeah.

Alex: That’s that’s so smart. And people always say to me, you know, they get nervous just relying on Fiverr. So in your case, Fiverr came first and then the last Fiverr brand came second, right? That’s what I always say to people just get on Fiverr first, just go on it. It is free. Yeah, and the rest will just just literally fall into place. I mean, that’s essentially what happened here.

Georgia: It will, it will. And also, I’m actually thinking of creating an account on Upwork. I’m not sure how it’s gonna work out. And obviously, it’s I’m not really excited by the fact that they take 20% of your of your profits. But apparently, it’s quite good to find warm leads, and it makes sense, you know, so I might give it a go and see how things work out. I think I made an account on Upwork, around the same time as I made my Fiverr account in 2020. Last year. So it didn’t really work out for me at the time, but I’m going to make a new account under the agency’s name and see how things work out. It might work. It might not. You got to try.

Alex: I have been actually considering the same but I’ve because I’ve brought in, you know, three new writers, they’re all brand new. So I’ve just been kind of giving them like some time to just get used to the system and everything. So I don’t want to like overwhelm them and have anyone quit or anything. What about LInkedIn and their new freelancing platform? Are you interested?

Georgia: Yeah, I think there’s just a different client base on LinkedIn. So I think it’s important to also use different channels and just see what works best for you. Because you’re going to have to do you know, trial and error, see where you have the most the highest success rate. So I’m definitely going to try a few different platforms and channels and see what works best for me.

Alex: For the clients that you manage outside of Fiverr, people would probably want to ask you, how do you organize the clients outside of Fiverr? Like, is there a payment processing site you use or anything?

Georgia: Yeah, so currently, we use Stripe to process payments, you know, super fast and easy to use, they take a 3% fee on per transaction, but way better than what you have in Fiverr. And people know the Stripe brand. So they’re more comfortable paying that. So I would rather my client feel comfortable. And I’d take a slight loss rather than asking them to pay me as like PayPal friends and family, for example. Not that PayPal was untrustworthy. But I think it’s it’s just more professional to use a more credible platform for payments, especially when you’re outside of like a third party. So using Stripe to process payments. And then we’re also using, we’re using Trello to manage the content management. But we’re also moving over to, because we’ve kind of got to the point where Trello is not really working out so much anymore. And Monday seems to be it seems to be better suited to larger organizations. So we’re going to test it out. We’re kind of better testing it right now with a few of our full time writers. And we’re going to see how things work out. And I hope it does hope it does.

Alex: Yeah, I’ve been in Monday doing work for PR clients outside of Fiverr. And it’s pretty straightforward how works are allocated. And you can even like you know, assign it to each person, they can give you an update on the status of it, I would probably use that one if I was trying to scale and outside of Fiverr thing.

So for me, I’m at a point now, where I’ve saved a lot of the money that I’ve made. And I’ll ask you this question too. As you’re making a ton of money right now, are there any special investments that you’re trying to make with it? Or is there anything you’re doing to manage that money? Or are you just letting it kind of chill? Because that’s what I did for a few years because I was like freaked out almost. And now I’m like doing stuff with it.

Georgia: You know what? It’s funny you say that because I actually forget to pay myself like, I know this sounds so bad. But I have a business bank account, mostly all the money from my Fiverr I kind of flows through to Payoneer, which then flows through to my UK bank account, but I just forget to pay myself, I’ve just like, I just keep the money like piling up in there, and then I pay my employees to that account, but I don’t pay myself and I know that’s a really stupid idea. And I’m probably going to regret that. I’m going to get back into I’m gonna get back into paying myself more regularly, but I just had kind of money piling up into that account.

But regarding the investments I have actually made, it’s not the typical investment that you’re thinking of, but I have just paid like a quite a lot of money to set up my company in Dubai. So I’ve just set up my company. Yeah, you know what my company’s 100% digital, everyone’s remote. I’m actually also moving around all over the place. So if I’m going to be moving somewhere else, I’d rather just deal with my own taxes rather than dealing with changing corporation tax and setting up my business somewhere again, you know, it makes more sense to base my company in like a free zone or you know, somewhere where we’re not restricted, restricted restricted geographically. So that’s what I know. And I hope it works out. I think, you know, I chose between that or Gibraltar, in hindsight, and maybe Gibraltar would have been a better option, because it’s kind of UK based. But we’ve gone with Dubai for now see how it works out? And yeah, I hope it pays off.

Alex: That’s awesome. I always hear of that when people are like, set up a business in Dubai, but I’ve never actually met someone who’s, who’s going through with it. So yeah. Is it a complicated and expensive process to do that?

Georgia: You know, what, it’s not complicated, because I’m paying a consulting company to do everything for me. And they’ve made it so easy. Yeah, they’ve made it so easy. So it’s, everything’s fine. On my end, I’ve just been signing papers and sending it their way and just kind of going with the flow. But I’m going to have to go out there to kind of get my ID card and my bank account I think I want, which is exciting. But yeah, I’m just hoping it all works out.

Alex: That’s awesome. So I guess to wrap it up, we’ll have more fun topics here. Like How has your life changed from this? And this money? Like? What are like the good sides of this? What about your life is like better and easier now?

Georgia: Yeah, I just don’t even know where to start? I think an obvious answer would be the fact that I have so much more freedom I don’t have anyone to report to I am my own boss. And this is you know, everyone’s dream, everyone wants to have a company or just maybe they don’t have their own company, but just be a freelancer and have the freedom to go wherever you want not be restricted in so many areas. And I just, I feel like, there’s so much that I’m grateful for and just being able to live my dream and I’ve always wanted to have a company, but I kind of never really knew where to start and everything with starting my Fiverr account just rolled over and everything fell into place. So I just think I think I feel like about I feel very happy right now. Because you know, when people say, you know, you’re put here on the planet for a reason, and everyone has a purpose. I really feel like I found my purpose now. So I’m very happy about that.

Alex: That’s so amazing. I love when people tell me that like, I feel like I found my purpose because there’s no better feeling, you know, no amount of money, no amount of anything can compare to feeling like you’re doing what you’re supposed to do for now. Anyway, I do believe it can change. But yeah, I said, That’s awesome. Is your family and everyone like supportive of you with it? Have you? Have you had any, like friends get kind of jealous? Or you know, any pushback?

Georgia: No, I’ve not really had any friends getting jealous. Everyone’s everyone’s so supportive. My family is so supportive. And my dad, me and my dad are in kind of a competition because he’s like, Oh, I think you’re gonna hit a million before me and me and my dad are both very business driven. I definitely get my work ethic from him. And, you know, I was the only person in my family who went to university out of me and my siblings. And yeah, I mean, me and my dad have a lot in common. And we’re both very business driven. And he’s he’s so supportive of me, and he’s really happy that I finally found something that works for me, so I’m sure he’ll be in my company one day.

Alex: Oh, man, that’s amazing. Yeah, I remember when you were DMing me, what was it a year ago or not even like this past spring with the questions, I was like, I may have finally met someone else in the world that is as hungry and driven as me because I because I remember you were like, what about this? I just got this one about this. I’m like, Wow, this woman is like this gonna set the world on fire. I was like, I think I just met my match. I think I found her.

Georgia: Oh, I love that. No, we definitely have that in common. We’re both so driven and tenacious. And I think the best quality is that I’m gonna do it. Like if I say I will do something, I will do it. Like, I think if you want something, you will always find a route to get there. And if you don’t, then either you didn’t try hard enough or you didn’t. Yeah, maybe you didn’t. Properly or you don’t want it enough. You know, there’s so many things like that. But yeah, no, being a being a doer is a creative that is a crucial trait to have in business.

Alex: Absolutely. No, I mean, I all the time when I’ll meet people who aren’t really ready to be doers, and they’re like, Do you think I’ll be successful at freelancing? And I’m like, I’m not God. I don’t know. But you do have to adopt a certain amount of I’m gonna make sure this gets done today. And that’s fine. That’s how I am in my head. If I decide I want something or if I decide I’m gonna fix something. There is no Well, what if I don’t fix it? Nope, that doesn’t exist, it shall be fixed.

So to end this for everyone listening, what would be three tips you would give someone who wants to get on Fiverr and make all of this happen for themselves?

Georgia: I think firstly, it should start with the obvious just have the good gig photos. Have a picture of yourself on the gig. Just make you make, make sure that wire feels comfortable working with you. Because if you just have like something you’ve made on clipart, if anyone even use that, or Canva, like random, which I would think freelance writer like, I don’t think people are going to be enticed to click on that. So put a name to the user, put a face to the username and make people trust you.

Second, respond to people quickly, I think my response time is under one hour. And part of my success on Fiverr is being able to reply to people very quickly keep things moving. That’s so important.

And finally, just be ready for a heavy workload. Like hopefully, if you if people get enough orders, just keep going and keep delivering things. Normally, the highest quality, you can maybe even send your work to a parent or a friend to check it before you submit it back to the client. And just keep people happy. Keep communication going. And you should I really don’t think you have a problem. Honestly.

Alex: Thanks Georgia for coming on.

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