Alex: Welcome back to the Freelance Fairytales Podcast, where we chat all things remote work, freelancing, mindset and financial freedom. This week, I’m very excited to welcome on my TikTok friend Jonathan Farber. I haven’t met you in person yet, but we will work on that someday. He is a side hustle real estate investor – I love it. Able to achieve financial freedom by age 27 and levers corporate enterprise technology sales job that is quite the title. To focus on Airbnb arbitrage, long term rentals and wholesaling. Jonathan has gained a significant social media following for his honest coverage of the world of real estate investing. I’m not gonna lie, guys, I use his videos and I use his tips with a lot of my investing right now. Starting with house hacking from ages 21 to 25, Jonathan developed his own creative acquisition process. I love it. He shares it with clients through his personal website today. He’s also the host of the millennial millionaires through real estate podcast. Hi, Jonathan.
Jon: You crushed it. I’m excited to be here.
Alex: So there’s a lot I want to talk to you about today. All things real estate investing Airbnb systems and processes. But everyone who listens to my podcast, they either have left a stable nine to five job they’re planning on doing so or they want to at some point in the future. So at what point did you realize that you wanted to work for yourself? And was that a scary realization for you? Or did it just kind of come naturally?
Jon: It came over time, originally, I thought it was gonna be one of these corporate climb the ladder people. Because my first mentor was a corporate climbing ladder person, he was really successful. But only when I got into the actual world of it that I realized, this is not what I want to be doing for the rest of my life. And for me, I’m always just kind of looking ahead at what is going on with the people that stay on the track or the path that I’m on now. Does that align with where I want to be? And after maybe like six months in it, realize that these people were not who I wanted to be someday, and a lot of them weren’t happy. So yeah, it came over time for me. And then I just started like, getting really into learning about different strategies and coming up with a plan and then ultimately, just figuring out what I needed to do to take action and not just be like paralysis analysis.
Alex: Yeah. So it was something that you knew you wanted to pursue, but you took the time to kind of set up the systems that everything so that you could make it a reality for yourself?
Jon: For sure. And it wasn’t something that like I had clear vision on from the beginning. But ultimately, I knew that I could work hard enough and directed in an area and when I just figured out what area that was going to be or like, what my skill set was, which also took a good amount of time of taking action to figure out what I was good at not doing. But then it became more obvious to me and I kind of had this mentality of using my job to kind of build my side hustle, build my income streams, and slowly make an escape and then when COVID happened a lot of that change and I was able to fast track some of it like a lot of people but for me, it definitely took a little bit of time and I wasn’t so like like you I wasn’t I didn’t have like the guts to do what you did and just leave from the beginning without a plan. I wanted a little bit of a plan and then like a runway, but you know, different for everyone. But what you did was you know, like, more just off the ledge.
Alex: I mean, I don’t recommend people do it the way I did it. I’m a little spontaneous to a fault at time. So I like your way so everyone listening Jonathan’s way is much more responsible and purposeful than my way so follow his way. Alright, so Airbnb is such a hot topic today, everybody wants to talk about it, myself included. I can’t get enough of it. And I know you’re like a treasure trove of information with Airbnb. But where did you start with Airbnb? You know, when did you have that lightbulb where you were like, I should try this and and what was your first thing you did with it?
Jon: I guess like consolidating the story of it, but also the entry, I started with traditional rentals, and that for me started with creative financing and low money down strategy. So you mentioned in the intro house hacking, that’s a really cool way for people to get started. And that was my entry, I did that three times from 22 to almost 25. And what that just means is buying a property with very little money down because you’re going to live in it. So by getting an owner occupied property, you can put three to 5% down. So for me that was attainable, and I was living in North Carolina. And then the way that strategy works is you live in it, you don’t put a lot of money down to start. And then the goal would be to rent out the other rooms or the other units. And by doing that, it’s a really kind of like, you know, like, like software to get into the game of having tenants pay your mortgage for you, you live for free. Sometimes you might be able to make money to live. And now you’re learning about real estate. And for me, that was like my start. And what I found fascinating was just how it wasn’t that hard, I didn’t have to start a business or start an app or go to all these years of school. Like if I had the three and a half percent down, and I could just hustle a little to find a deal, which is not as hard as everyone makes it out to be, then you can just do that and live for free. So that was like high level how I got into it.
And then from there, I was just always interested in like, what the possibilities were one, I don’t want to take the the wind at anyone’s sails. But I started doing the math of how long you would take to be financially free on the traditional rental path. Like if you’re cash flowing on regular rental, three to 500 per unit, or even sometimes less two to 400 per unit. Doing some math in my head like this is going to take a long time. If I’m doing one or two of these a year, there has to be some other ways. And that’s when I started getting into the world of wholesaling and flipping. And what we’ll talk about probably more today is the world of furnished rentals, Airbnb ease, and you know, like mixed use days. And the first property that I actually started with was this one, it was actually a property that I just had started learning about Airbnb from YouTube, a couple people, I got a shout out one of them I really like and you know, also with the power of Tiktock and social media, we’ve become friends now. His name is Shawn Rakhee GH, his model was our Airbnb arbitrage. And it just kind of got me more curious about it. And I purchased this place. I thought it was cool. I thought it had like an appeal of being like a tree house, maybe, you know, like, we could put a picture up in like the show notes or whatever.
But it was cool. And just started learning about it. And to me, it solved a lot of the problems that traditional tenants led to, which we could talk about, but I basically just started learning on YouTube, reaching out to people on podcast, starting my own podcast, that’s a great hack to meet people. So I was reaching out to people talking, you get to have free consultations anyway. So like, you know, whatever. So that’s a hack. And then from there, I was like, You know what, I can buy this place. I bought it with creative financing. It came furnished and the week that I bought it and closed on it, we put it up and it started getting booked. And that was just my start into it.
Alex: Okay, so you mentioned Airbnb arbitrage. So for those listening who don’t know what that is, you know, just explain what is Airbnb arbitrage? And do you think that pretty much anyone can do it? Or do you think a more experienced type of person should do it?
Jon: Airbnb arbitrage is the process of renting something from someone and re renting it then on another platform. So you don’t have to own the thing to make this spread in between I just had someone on my podcast could be a good person for you, too. He does it with boats. And he does it with kayaks. And like Dex I thought this was fascinating. And literally, he doesn’t even own the stuff. He just rents it or gets like, you know, extended use of it. And then he rents it on his own sites anyway, that’s what arbitrage is. And then as far as can anyone do it, or should anyone do it? Yeah. I mean, you know, it’s like anything, you probably get the question all the time, like, how do I get started? If you have muscle and you have ambition, and you don’t have a lot of money, this is the perfect strategy for you. If you are kind of lazier and you have a lot of money, which is not really a combination for most young people. There’s a different, I guess, path to go down. But if you have some hustle, and you don’t have that much money, it’s an amazing strategy. You don’t need a lot of experience. You can learn most of it from YouTube or just doing yourself and then kind of jump in. So I think it’s a cool strategy.
Alex: Yeah, I have been considering starting it, but I haven’t quite yet because I know that the hardest part probably is getting the landlords to agree to it, I’m assuming. So I’ve been going in through the more traditional route of just buying the properties that I own, but that’s definitely something that I want to do I guess what would be like two tips you would give someone listening to this on how to get the He’s landlords to agree to that.
Jon: Okay, so the first one I’ll give, it might not be the most obvious, but it’s a lock. And it’ll make the rest of your life easier. But it’s not like the do it tomorrow and get an approach, I recommend starting a podcast, so that you can have landlords on your show to start building relationships with them. So that you’re not just some random person on the other side of the internet, that is calling them asking them to give their most precious thing up. So like for me, by having a podcast, I have relationships, all these landlords now, which it’s very easy to do, if you have a phone or a mic to buy for 50 bucks, you could start a podcast, you don’t need any listeners. So if you invite them on, they see your real this your professional, you could stay in touch, and then tell them, Hey, I am doing corporate housing I’m doing. I’m like professional client management, and we source it through apartment buildings, they’d be like, Oh, that’s cool, because they’re, you’re fixing maybe one of their problems of having vacancy or traditional tenants that mess up places. So that’s the first thing, then I guess as far as like a so that’s a guarantee you do that you will get clients.
Now some people they’re like, that takes too much effort or whatever that’s on you. The second way, is literally just I could say the pitch or you know, like you can get it on YouTube, or you could rewatch this but I’ll say the pitch, but here’s the gist, you need to be confident in like your salesmanship and your delivery. And what I recommend is once you know the words to say, say it into the mirror every day for like 30 or 60 days. Now most people I know won’t do that, because it’s like, kind of airy fairy. And just like it’s a little bit of extra effort, like, you need to be confident what you’re saying, because people see right through someone that has no idea what they’re doing. And what you said is, hey, I organize a corporate housing company. We have professional clients, we have people that come between buying or selling their home, we have professional contractors that come to the area, and we offer furnish housing to them.
And if that’s something that your building would be okay with, we’d be happy to talk to you about picking up multiple leases or multiple units, so that we can deliver to this client. And that’s just it. I mean, there may be a little bit more but like you say that enough 10 to 20 times, you know, a week you’ll start getting some warm relationships. And if you have a podcast on top of that, it’s a guarantee. So those are the two tips are today right now.
Alex: Oh, man. Um, you know what, I’m gonna have to go rewatch this episode because you just gave like so much gold right now anyone listening to this, everything he just said is like, I can’t believe you even set it for free. The podcast thing is funny because I pretty much just keep having people on the show that I I have want to be Friend Like genuinely like these people, you. But I’m also like, highly interested in what they have to teach. So it’s like, I’m befriending people while I learn. So that’s genius to have the exact targets that you want in your real estate empire onto your podcast. And that’s why I did an episode already. Guys, you should have your own podcast because genius. I mean, it’s it that’s a hack in and of itself. Okay, so I love how on your tick tock bio, it says early retirement from 20 income streams because I get on there all the time. And I’m like, Guys, I have seven to nine you know, and everyone’s always saying to me what you’re lying How is it possible that I see your says 20? So there you have it, he has 20 Can you give me like a breakdown of what those 20 are? You obviously don’t need to tell me like the addresses and stuff. Just the general?
Jon: I had it pulled up here. But anyway, because I was looking at this to actually have some content that I was going to use for this. But guys like one thing to learn, you know about me or my brand. And I think you’re definitely an advocate of this too, because you’re also getting into Airbnb and other investment strategies is like, I’m not so in love with one thing. That’s why I don’t mind being like known in Airbnb, but I like all different income streams. That’s, to me like the reason that I got out of the job in the first place. Just like you know, Airbnb could be in some cases, having a job is one income stream. So for me, I wanted a lot. And my favorite types are the ones that can work when you’re not trading any of your time for those. So basically, like high level what those consists of are each Airbnb property or furnished rentals run as its own business. So each own property that’s an income stream, that traditional rentals are their own separate income streams. Some of them now are being converted into furnished rentals, either nightly or extended stays, then from creating content. There’s a lot of income streams and as you know that now there’s tons of opportunity from creating content.
And yeah, this isn’t a secret anymore that you know, attention is the new currency attention can be monetized. So from there some of the income streams are we do a mastermind YouTube ads, consulting courses, podcast sponsors, we sell digital tools, and we do Facebook ads, okay for our Facebook group, and then another sneaky income stream that I think a lot of people could make money from is getting your real estate license not to do buying selling homes. But a lot of people don’t know this. If you have a real estate license and you refer someone to another realtor and they buy a home from them, you’re entitled to 25% of their commission. That’s for making a text introduction. I have a friend that makes 45,000 a year just from making text introductions. He’s never done an open house. I’m like, Wow. All right, I want that. And then the other ones around, flipping, wholesaling. And then the corporate housing, which is Airbnb arbitrage. So there’s a couple other new products for launching and then that’s not even like crypto or like stocks, but like, the bad guys and like, you can start monetizing a lot of the stuff.
Alex: Yeah, it’s like, it’s like the momentum once it picks up, it starts going exponentially each day. And then it gets to a point where for you, it’s you know, you became financially free at 27. Do I think I did too. If I like did the math on that. We’re both I’m gonna throw us under the bus bus. We’re both 28. Now for everyone listening. So that was that was last year. All right, how many hours per week? Do you work?
Jon: Okay, so I work every day until like, one o’clock. Yeah, I have a My 1pm Okay, I have the thing on my calendar. No, no, I you know, during COVID, grind and all that. But like, right now I have on my account every day that after one o’clock, it just has no meetings. So like, for me, I want to have the option to work. I you know, this may be something that people don’t believe and you probably might get it on social media too. Like, if you’re retired or you’re financially free, why are you still working? Because I, you know, I like to work. I need I need a purpose. I need fulfillment. I like doing some cool people. So for me, I try to cut off every day at one o’clock. And if you know the way I kind of set my life up now I like to live in warm places. And I like to play golf in the afternoons. Every day is sort of different. But I know every day on my calendar, just a one o’clock it says no meetings end of day. So the other thing that’s like, you know, tied to that is, each day I theme out on my calendar of like, okay, Mondays internal Tuesdays content creation, Wednesdays is an internal meeting. So like, you know, I batch up, but I don’t know, whatever the math is every day, four or five hours, you know, five days a week, it definitely could be more, but that’s just my choice, because I like the game. And you know, like, if this is considered work, I like this type of work, because this is cool talking to you. And like this is a meeting so poor five hours a day.
Alex: That’s amazing, you’ve 20 different income streams that just 20 hours per week of works, everyone will always say to me, I can’t do any of what all you people do, because I don’t want to work 60 hours a week. And I’m always trying to say to people, you don’t have to work 60 hours a week, I chose to do that for a couple of years, because I’m a crazy person, but I no longer do that. And my business is have not suffered for it. But that is also in part due to systems and processes. So I know you, you inputted that, so you must have some some pretty impressive systems developed, I’m guessing.
Jon: Okay, so just one thing to comment on the first part of working a lot of hours, and it’s one of my favorite questions to ask to on the podcast, because you see a lot of really successful people, their advice to the younger selves is like, Oh, I would have worked less. But realistically, they probably wouldn’t have been where they are, if they didn’t put some amount of work together at the beginning. So, you know, I’m not gonna, you know, sugarcoat it, and you just set it to, there was a five year stretch where I was figuring things out, I was finding myself and I was working really long hours to get this done. Now, I kind of wanted to design a better system. And it led to a place where there can be better systems, better delegation, like better operations that can help with, you know, doing that. Now, the first thing for me that changed everything was and like, again, this is why this is a fun conversation was hiring an assistant and having an assistant helped me with things that I wasn’t good at or that I wasn’t making money from, or they didn’t make me happy. Like those are my three things. And if anyone is like stuck on this concept, to great books by Michael Hyatt, I highly recommend free to focus.
And then I think his other one is called your first assistant. They really helped me put everything I was doing onto a table that I would categorize by, do I like doing it? Am I good at doing it? Or does it make me money? Or do I hate doing it? And then kind of finding that sweet spot of what are the things that I’m good at doing and make me money and everything else I can figure out how to tear it up. So hiring an assistant which is scary for a lot of people and you hear that all the time I’m sure but you know for me even just starting small like five or 10 hours a week and giving them more responsibility finding them on places like Fiverr Upwork, freelance Online Jobs pH even Facebook groups are some amazing Facebook groups for assistance you know, obviously but that’s how I got started and and from there another thing for Michael Hyatt I recommend for everyone listening to this, everything we do more than once we document the process. It’s like that book Checklist Manifesto, like surgeons don’t cut people open without a checklist. pilots don’t fly planes without a checklist. We need it to in our business. We’re not better than that. So anything we do more than Once we just write out the steps, and then that way, we can either sell it as a product, create content around it, or delegate it to someone else on our team. And that really was the start of like, you know, everything that we do turning it into a system.
Alex: So you work with virtual assistants, then I’m assuming there’s someone like, in person, behind you?
Jon: So my main assistant, now her name is Claire, she is awesome. And we actually started working together from when we were both in the same corporate job, she was just like an SDR. And she, and guys, this is another tip, let people know what you need help with, you know, like, people that again, I was embarrassed to do it at the beginning. But like, Now, anytime I need help with something, my first like, move is outreach on social media to create a story or a Facebook post, you don’t know who’s been watching you, or who may know someone from your first degree friends or connections that can be someone that can help you. So like I just posted originally, that I needed help with the podcast, and she’s like, Hey, I want to learn about real estate. Could we maybe do a little mentee mentorship thing where YouTube teach me about that and help you the podcast? So she was the first question is she still with me?
From there now we’ve hired people, virtually, we have about 10 people that help us stuff, kind of like, you know, all the time. And I’d say like six or seven of them are virtual Philippines, Cambodia, Colombia. And then another cool place that we just started sourcing amazing talent from it’s called military moms. They’re helping manage our new Airbnb management company, and they’re gonna be like, first responders, so to speak. And these chicks are beasts they are helping with. And like, they’re just, they have great attitudes, they speak English, they’re looking for work. It’s just called military moms. And I’ve been so impressed with them. So now we have some more people coming on from that. And like, they have other friends that are other military moms, you know, so people is a hard formula to solve for, but like, you know, that little tip, I found it awesome. And it’s been helping me. So just a new one.
Alex: I like wish I could I kind of want to be taking notes right now of everything that you’re saying. So that’s awesome. military moms. Oh my god. I love that. Because I have two virtual assistants in the Philippines. My best friend now works with me full time in person and online. She’s like more than an assistant. She’s my like, entire business manager. But I didn’t start doing that until my seventh year. So yeah, for my first six years, I was just kind of dying a little bit. And I hit that point where I think I read enough Four Hour Workweek where I was like, Okay, I hear it, automation and systems. I’m working dumbly at this point. If I haven’t, you know, created the systems that make it work. Do you use any particular like workflow management system like Monday.com or slack or anything? Do you have a favorite?
Jon: Okay, so I’m a massive nerd. When it comes to this stuff. I just, I’m into it. I liked it. Yeah, not as much like now. But I went a phase where I tried every tool. And some people they jump on there, like the tools don’t matter. I don’t really agree with that the tools matter, it just you need to know which one fits your workflow and like which one you’re going to use. So for me right now, and I can’t say I recommend it to everyone, but it’s become like, the end all be all for everything I do personally and business wise, it’s notion, notion data. So and it’s a combination of spreadsheets, project management note taking pictures, and video and even messaging in one tool. So we use that it does integrate with Slack. But that’s how we assign every task all of our team members have access to it. I was using Asana before it the thing with Asana compared to notion I didn’t like the mobile app as much. And I didn’t like the you know, some of it wasn’t as versatile as it was over simple for me. And we had some like special needs.
So our main tools are Notion, Slack, we use Google suite, and I have a list of it somewhere. But those are the three main that like run our business. And then I’d say this is another piece of software that it’s not pure, nothing. It’s over Facebook, Facebook has become one of the most like important things to monetizing things, organizing communities, getting the word out there about products and assembled on Facebook right now. But like it’s an amazing tool that you can use for your benefit. So those are probably the four main things and in or on every day.
Alex: Oh, I’m curious with Facebook, do you post about things like in Facebook groups, you’re saying kind of like if you’re selling something or I know sometimes people even list homes for rent and for sale on Facebook, right?
Jon: Okay, yeah, Facebook is like, and again, they’re not paying me to say this, but Facebook is one of those underrated business rules period, like Facebook groups, I think are becoming more of like a household thing. You know, I would say this year alone Facebook groups made me mid six figures Okay, from either people I met monetized Facebook groups or like sponsors and Facebook group. So like you You can start them, and you can add value to a community there and become a thought leader. You can also start paid ones and monetize. You know, we could talk about that too, we have a new community now that they just sign up with a stripe blank, they get access to a community that’s in one week became an income stream. And then also like getting help and advice and finding people, we’ve this property, we found two traveling nurses from a traveling nurse gypsy Facebook group, we post in there that we have something coming up, and it gets filled. So I think it’s, it can do a lot of things. And I’ve also met business partners from there, you know, I’m like, for me, just one like last little rant here, when I was still a little nervous about posting content, while I still had my job, the way that I created a brand and gated that content, because I didn’t let people into the Facebook group that for my job, I created a Facebook group. And that’s how I started with Thought Leadership. And then you know, what’s cool as you can get people’s emails when they join the group, and then you can add them on your marketing campaigns for your mailers. And like, you can really start this to your point, it all starts to feed itself and kind of connect itself. So it’s a cool, you know, underrated tool.
Alex: Wow, this is gonna be like pumped up right now, like I love when I have chats like this with people I get, like, actually, so excited after to go implement all of this. I’ve been having a Facebook group for the last year. So it’s almost 20,000 members, which I’m like, I’ve worked super hard to do. I always tell myself, though, I’m like, Oh, if I ever did a paid one, like who’s gonna pay to get into it? But I guess that’s not how I should be thinking, right? Like, I should be thinking, No, people are gonna pay to join. I don’t know, like, I have to make it really good to get people to pay, right?
Jon: Alex, by the end of this week, you could create another income stream that makes you $5,000 a month, here’s easily how you could do it. I literally was like, no, what, I have a higher ticket thing. But I’m not as excited about it. And to me, it feels more like I have to go sell every month. And again, that’s not passive income. So I was like, you know, it’s passive income, a membership community. So what I did was I just made like five posts on Instagram, I posted it in the Facebook group. And I was like, Hey, this is going to be a special offer, it’s probably going to be more expensive. The next quarter, we open this up. But for the next three weeks, I’m going to be offering and promoting and doing some specials for people that join. Here are the details, I created a landing page and notion. At the bottom of it, I just set up a stripe blank. That’s reoccurring $15 a month. And then every day on tick tock I went live for like two weeks, I had it as my background on live. And I was like, Hey, here’s the details. For the first 200 people that join, I’m going to be doing a private zoom. And for the first 50 people to join, I’m going to be doing a 15 minute one on one FaceTime. And that thing just started filling. And now we’re at like 280 people after a month. And that’s $15 a month. And you know what, like, I’m providing value in there. But also it’s a community that since people paid, they’re gonna be helping themselves. So that’s just another income stream. So like, if you trust me, people would love it if you did that, like they would be in it in a second.
Alex: Love it. I have nothing else to add to that. It’s the perfect segue for it. Also Funny enough, I’m actually studying for my real estate license right now. I’ll chat with you after this about it. Yeah, I’ve been curious too. I just want to know more about the process myself. Like I just want to be better prepared and more educated into the deals I’m going into, so that nothing bad happens to makes I had a bad thing happen with my first house I bought where I didn’t do full due diligence. So guys, education, education, Teach Yourself things so that you don’t have that happen to you. I mean, it’s just genius. How much you simple you’ve simplified it, right? Like when you explain it like that. It’s like, oh, yeah, I think sometimes the more educator side of me, then the sales side trips the sales side of me up, but yeah, I mean, that’s genius. Sometimes I feel like I do too much stuff for free. Like all over the place. And I have to get better about that. But I’m actually probably gonna bother you after this and ask you to just explain that to me one more time, right i I’ll be like a fruit basket or something. This is Oh man guys, anyone listening to this? This episode is like you should really listen to this. I’m gonna listen to this again. There’s so much value in this I’m like, blown away by how much value is coming out in this? I have to ask you this question because I get asked this all the are not asked. I get told this all the time. When I post that I want to get into Airbnb. I have people say congrats on displacing people and becoming part of the worst portion of our country. Screw you. You’re the reason why people are homeless. I get a lot of hate whenever I post it. So do you get that hate from people? Do you get like your you know, “landlord ship is not a vibe.”
Jon: Yeah, I mean, anyone that says that, and also my like, view on it has changed originally, like from the original I wanted to get more educated on like, why people say that and like, where’s the basis of it? You know, like, I went hard down like the business path for a long time. So I wanted to see if there was like a leg to stand on for that side of it. Here’s where I fall on it now. Okay, one, fixing up houses and putting tenants in an area. It improves the neighborhood and improves the value of all the homes there. And when you improve a neighborhood, it gets safer. And you’re providing housing for people that there’s a housing shortage right now that’s traditional renters. Okay, that’s fine. For Airbnbs okay. There is just a change coming in the way that People travel or the way that people look for housing when they travel for vacation, but also for living, you know, like, you’re an example. That’s an example as to that, you know, there’s a change in the way that younger people want housing, they don’t want to sign these long term locking leases that they have to lug their furniture across the country.
So ultimately, while there may be some problems, or some antiquated ways that like, you know, still happen, there’s a new thing that’s happening to where people want furnished housing. So as far as for vacations, the cost for people to stay in Airbnb in groups is way cheaper than if they each had their own hotel room. Now, for someone traveling alone, yes, I still travel on hotels, a lot of times when I’m traveling by myself, you know, it’s just like, the need is different for everyone. And then as far as, like, the furnished housing and like, you know, is that taking away housing from someone else, you know, ultimately, we do live in a free capital society, where, you know, I have moved cities to live in cheaper cities, because that’s supported my goals. So if someone is living in a city that’s quote, unquote, too expensive, then the harsh reality is that if they want to live in that city, they need to have higher value skills, so they can make more money to live in that area. Now, some of them may say, Well, that’s not fair. Well, you know, it’s not fair that some people you know, are born with a disability or some, you know, like, there’s all these different things to say about it. But yeah, ultimately, at the end of the day, it’s, there’s just economic sides of it that I recommend they read Atlas Shrugged by Ayn Rand, that might change their whole perspective on it. That was one of the most impactful books for me. But ultimately, those are just haters, you, you know, you were on my podcast, you had some great feedback on haters. And you know, what, like, they have their opinion. And, you know, there’s a reason they’re living in the US and not in Russia or Venezuela.
Alex: I feel like it’s, people don’t want to be told the just reality of everything, which is do what you need to do, then you work hard or whatever. Like, nobody wants to hear that anymore today. Or if you say it, it’s insensitive. But I’d like to thank everyone listening to this podcast is down with the upward mobility advancing ourselves working hard things. I think everyone listening to this will agree with what we’re saying. Okay, final thing, your Tick Tock, your tick tock blew up quite quickly, if I remember, like, I think I started following you. And then it grew by like, 100,000 followers in like, two months or something? What would your tip speed? Is someone listening? Like, how did you grow your tech talk so quickly?
Jon: So on one hand, I do think that like anything, it’s kind of like that book, Who Moved My Cheese, a great book on just like mentality of life, I think the same thing could be happening with, you know, some investments right now, the same thing with content, I think, TikTok, you know, like, it had an insane heyday, and it may not be dead, but I feel like you could still tap into it now. Yeah, like, there was a time when I feel like you could post something that would be the same video today, maybe like eight months ago, and it would just blow up. But I would say it’s still an amazing opportunity to get attention and to kind of build a brand. What I did was, I’m a big believer in accountability groups. And just like sometimes I’m not as productive and not lazy as people think I’m pretty lazy. But like, I just know that I force myself not to be. So I started this accountability pod, where we hit the posts, like three to five times a day. And ultimately, the other thing that I learned in doing that it’s kind of like this other like social little experiment I did once where a group of us we had to, like, go up and try to get a girl’s number for 30 days. What it made me realize it’s turning with tick tock is that no one cares, like, like, yeah, Quality Matters way less than you think, like editing matters way less than you think you just need volume. And like, if one out of 10 gets 50,000 views, like who cares? Like that’ll convert someone. So by creating volume, it took a lot of the pressure off. I like this other tool, it’s called pin talk, but I like what that is, sometimes I’ll see something and like another space, it could be good inspiration for a video type that I want to do and tick tock right now doesn’t have folder so I would just say videos from all sorts of people and think about how can I recreate that with Airbnb or with maybe crypto or whatever anything I was doing, and and store that and keep motivation. And then the other thing was, you’ve probably talked about this a lot and it’s just like a general productivity thing.
But ultimately, it just about creating the space in your life to do it. You know, like if you say I’m going to create tiktoks at Tuesday, you know, 10 o’clock or whatever you do it you know, that’s the time that film and knock them out. That’s not the time to figure out what you’re going to actually make the videos about that time. That’s just sitting down and putting your face in a camera and then doing it and I guess one last tip as you have you know, videos get more popular now. Try to answer every question that you got at the beginning of the video replied adds another video to your feed and it also makes that person more of a fan and they see that like you care about them and you know those type of things if you stay consistent, that’s the key word You’ll still grow a lot.
Alex: I always try and time the filming of my TikToks with podcast because I put makeup on because otherwise throughout the week I don’t have makeup on. So I always I’m like, okay, is my hair gonna be washed that day am I am I going to do my makeup, I guess I’m going to film the tux today. But I do pretty much the exact same thing you do as my content creation process. I’ll favorite videos, not because I liked them, but I’ll be like, Oh, I can recreate this from a freelancing spin. So then later, I’m gonna just go into my favorites on tick tock and open each one, grab the audio and just spin it to freelancing. And it’s so much easier to me than creating content on Instagram. Where you have to like come up with the photo edit the photo come up with the caption, you know, is it’s a whole thing to me that it needs to look nice even though I feel like Instagram is totally dead at this point. I’m honestly okay with it. I do think TikTok is is possibly hit its peak, sadly, because I really love the come up on it. But that means there’s going to be another TikTok on the horizon right? There always says, You keep mentioning crypto. I’m just curious, do you have a favorite crypto that you love?
Jon: And one thing I just gotta say, every time I see you post on Instagram, even though if you think it’s dying, I’m always like, she kills it on Instagram. And like, whatever the strategy is, I’m like, that’s what we need to do. So if you guys are on Instagram, definitely check her out. Because I send your stuff to our people. Like how do we make that? Okay, so anyway, I think crypto is here to stay. But I think that the majority of people who are like, like, I’m studying this chart, and I’ll show you how they’re good at marketing, and they’re good at making money from courses and they may make money from crypto to my view in crypto is this it’s just like what I do for stocks, it’s the same thing I’ve been doing for like four years, I just dollar cost average, like my five favorite, okay. And with crypto, I even do it more out of sight out of mind that like every month across Bitcoin, Aetherium and Litecoin. I just buy $300 worth of each two times a month. And it just buys it in Coinbase. And it moves it over a block phi i don’t think about I don’t touch it. And you know, I’m just betting on those three kind of like blue chips long term. And yeah, I mean, that’s done well, I have never found like picking a stock or a crypto and then like buying it or selling it quickly worked for me because I don’t know, I’m not like a matte like beyond saying that. I’m impulsive or like emotional. So you know, that would be something is important. So I just dollar cost average the big three in crypto and then for stocks I do with saying I think it’s Facebook, Apple, Netflix and Google whatever that is or I don’t know,
Alex: Okay, interesting. I know my cryptos sitting in Coinbase right now. So I haven’t plugged a wallet in which I know is like irresponsible of me. So you’re just also reminded me that I need to get it out of Coinbase. Like today, maybe. Because I’ve had it sitting in there for like six months. I’m one of those people. I love trying out things. But I’m actually not tech savvy. I don’t like tech, like I don’t I use it because I have to but it’s not a passion of mine. So I’ll like buy the crypto but then I won’t put it into the wallet. That’s like where I’m stubborn with it. But then it helps me to talk to people like you. So reminds me to like, get my life together with it. So to wrap this up. Let’s say someone’s listening to this right now. And they want to become financially free. What would be your top two tips you would give this person on why this can be the reality and they have to start thinking it can be a reality?
Jon: so I’ll just say why. And then I’ll give like some step by step tactics that anyone listening can just start today and literally be financially free in a year. Like there’s no maybe like you definitely can. Yeah, so here’s the biggest misconception of financial freedom, you’re not looking to replace your income, you’re looking to replace your cost of living. So at the beginning, it’s a game of lowering your cost of living and adding income streams. If you’re 20 Something listening to this, I’ll just say it straight up. If you want to be financially free, your cost of living should not be more than 5000 a month. Now once you’re maybe more established, like Alex or not that mine’s like way over that either. But I was sacrificing for a while and saving and adding income streams. So yeah, you don’t need this crazy elaborate plan that I used to hear when I was in corporate of replacing your W two income that’s just not attainable. Because also once you buy back all your time, by not having the job you’ll add even more income streams so you’ll be able to make more money your dollar per hour will be worth more. So that’s like the reason that you should and like a misconception that you should because it’s just like a better life and working for someone that doesn’t care about you isn’t all that great? So that’s that. You want to actually become financially free today like the easiest like 123 steps you could do is in the real estate world for example, why? House hacking. That means you’re buying something living in it and you’re renting out the other rooms or units. By doing that you don’t have a cost of living for like 75% of Americans, their biggest monthly expense is housing. So if you can knock that out, and you only have to worry about maybe a car food, and then like some fun stuff, okay, car, same thing, knock out the car, buy a Denker car, this is the beginning and just then you’ve one less expense to worry about. So now you’re like cutting expenses, okay, then what I would recommend is you could start by creating content, start a podcast, or get your real estate license.
Again, these are down the real estate path. But I feel like these are just so guaranteed that like anyone could. So you’re learning about real estate, if you get your license, then you could do the traditional thing. I’m not a huge fan of that. But you could just be the connector and get all that referral income, which is really cool. If you’re good at branding and having a podcast, then you can meet the people to make the connections. And then from there, let’s say you want to start a digital product, you know, like you can either start it yourself, you know, like come up with a spreadsheet or a tool that you use to analyze deals. Or you can get creative with like building a brand on some of these other platforms and get sponsorships. You know, like that’s a whole other world that I think people if they put a year into any social media, you will have opportunities to get sponsors at the end of one year. I was amazed. But yeah, it’s definitely possible. So I would say if you just do those couple things and go down the path of like education and just like an hour a day of learning, you’ll be financially free in a year. No doubt.
Alex: Love it. I have nothing else to add to that. It’s the perfect segue for it. Also Funny enough, I’m actually studying for my real estate license right now. I’ll chat with you after this about it. Yeah, I’ve been curious too. I just want to know more about the process myself. Like I just want to be better prepared and more educated into the deals I’m going into, so that nothing bad happens to makes I had a bad thing happen with my first house I bought where I didn’t do full due diligence. So guys, education, education, Teach Yourself things so that you don’t have that happen to you.
Jon: Thank you for having me on!