[This episode has been transcribed from the Freelance Fairytales Podcast]
Alex: Hi, guys, welcome back to the freelance fairy tales podcast where we chat all things remote work, freelancing, mindset and financial freedom. This week, I’m very excited to welcome on YouTuber and the owner of TBC real estate Brian Cassia. It’s close to 190,000 subscribers on YouTube. Congrats. That’s amazing. Where Brian details to story of how he went from being broke at 27 to a millionaire by 31. I can’t wait to chat about that. Brian is vocal about all things financial freedom, mindset development and going after your dreams. He’s also the host of the Supreme Being podcast and owner of the modern success coaching program. Brian, welcome.
Bryan: Great to be here.
Alex: So I love your story. I’m obsessed with it because I kind of have not quite the same but a similar you know, bro quit my job had no idea what I was doing with my life to becoming a millionaire by the time I was 27 took me a little longer than you. But I just want to talk about like the beginning of all of that, right? So so what was like the catalyst for you at 27 to be like, Hey, I don’t want to be broke anymore.
Bryan: Well, I had to reinvent myself, a lot of people don’t know, because I don’t talk about it too much. But I was an ex professional athlete, I played basketball in Europe for a couple years. And because of my second really severe injury, breaking my left ankle for a second time and really like it was really bad. And then getting surgery, not walking for months. And then from that moment forward, I knew that I wouldn’t be cleared anymore, like getting a medical clearance for a team. So my whole dream was like basically stripped away from me at age 2526. And I had to like restart. So I went back for like a year to live with one of my uncles in South America where my family’s from. And basically, I knew when I came back to the States, I would have to like base the music, right and do something different. And when I came back, I knew I didn’t want a job. I swore to myself in college, because I did work study on scholarship. And I saw how like that corporate environment was I was like, dude, unless it’s like, absolutely necessary. I don’t want to work for somebody else. Like I would rather live out on the street and build my own business than work for somebody else and be comfortable. Like, that’s how decisive I was about that. So I started kind of experimenting and figuring it out. And I just happened to come across real estate, right? I just happened to drive by an office, I went in and talked to the broker, there was a complete shift like 180 in regards to what I was doing, you know, playing basketball to them being a salesperson and a real estate agent. But I said, You know what, I’m working for myself, I can learn this, I can figure it out. You know, I’m really committed, I’m disciplined. I’ve built up a lot of skills, playing basketball that I can transfer to being an entrepreneur. And that’s how I did it. And real estate was fundamental in me growing so quickly, you know, making a lot of money and changing my life because it opened a lot of doors for me. And they put a lot of things in front of me that ended up changing my life.
Alex: So I normally ask people this, it sounds like you weren’t scared at all, though, right? To jump into real estate. Because I guess being a professional athlete, you probably had to conquer so many fears already in your life. Like you probably had determination, drive commitment, like all those things already rooted in you, or would you say like it was still scary to do?
Bryan: I’m human, like everybody else, I definitely was scared for sure. It’s just, I was at a point in my life. And even while I was playing basketball, whatever was in front of me, and whatever I committed to doing, that would be the ultimate thing for me. And I would never go against my word that was just always something that I built into my code as a human being I said, if I say I’m going to do something, if I claim that I want something, and I say I’m going to go after it, I’m going to see it through, regardless of the challenges. So the discouragement was there, the emotional ups and downs, were there, the fear absolutely was there. But that became secondary to what the end goal was, which was, I said, I’m going to do this, I signed up for this, I have to see it through. Because I think people especially in this day and age with you know everything on social media, you would have to be pretty naive as an adult to think you’re going to do something new and it’s just going to be all rainbows and sunshine. Right? Like you’ve heard me talk about it. I’m sure you’ve talked about it. Everybody talks about it. And I especially with my stuff, whether it’s free or paid content. I’m very raw with people about you know what you’re going to go through to get to where it is that you want to go. So I knew it would be tough just like it wasn’t sports. I just made the commitment and that’s always SR I in my mind to anything else that comes beneath that.
Alex: Tell me about your YouTube channel because I just started YouTube this last year and it’s difficult to grow. So you have a ton of subscribers. Did you start your YouTube channel at the same time that like this all started? Or did you start it later on?
Bryan: Yeah, shortly after, I would say within a couple months of getting started in real estate, which I officially was licensed, started my licensing process in 2012, officially was licensed in 2013. And I started I think, March between March and June of 2013, posting on like Facebook, Instagram, and YouTube. I just didn’t take YouTube serious until probably 2017 2018. So I would post on there. But it was like once a week, and it wasn’t like a priority thing like I was Rookie with YouTube, when I started, I didn’t even know you could put tags on videos, I would just upload my video, I would upload a video. I think at the time I had like an iPhone six. So it was like half the size of this one, right. And I would just upload, I wasn’t worried about quality. I didn’t put tags, I would just upload the video and put a title. And it was so bad. I didn’t know in the beginning that you had to turn your phone like this, or like a video. So I would do it like this and have the black bars on the side. And I would be like, dude, how do I get rid of the, you know, the black bars, and somebody told me that like, dummy, turn your phone. So that’s how bad it was. But I still uploaded, you know, here’s the commitment was I’m gonna post regardless of everything.
Alex: For everyone listening, it’s never about perfection when it comes to social media because I hit like tick tock super hard every day. I think people get caught up in making sure that it’s perfect that you have all the right equipment that you know what you’re doing, and then they end up not doing it. So I love that you just did it didn’t really care, right? It’s all about just posting. So many people say like, just get your first 100 videos out the door. And along the way, like you’ll become good at it somewhere in the middle.
Bryan: Yeah, you know, for me, even now, it’s not really about oh, I want to grow my platforms and be this big, you know, juicy influencer, it was always just about a particular message and putting out quality stuff. So if people watch my old, old, old content on YouTube, it was just me being like, Hey, I’m this new guy running my own business. I’m just going to show you and bring you along with what I’m doing. So there’d be like, live door to door action, live cold calls, what books I’m reading, it was basically just like, I would give you a peer into my life for a couple minutes, and let you hang out with me. Like that’s literally what it was. It wasn’t like, How can I create this perfect video to go viral and blow up. It was more just me sharing my journey. And I think that’s ultimately what brought more people to me. Because you could tell I wasn’t trying to grow my following it was just, hey, follow me for the ride.
Alex: Yeah, and I feel like there’s almost like a double positive to going off and doing your own thing and starting your own thing and documenting it on social media because you have the business that you’re growing, you know, on your own that you’re making money from. But then you can document that journey on social media and get a following of people who are watching you on your journey. And then next thing you know, you have two businesses, that’s definitely what happened for me too. I just started like documenting fiber on social media, I’d never thought people would be interested in it like in a million years. And turns out that they are and like it kind of became its own business on the side of my Fiverr business. And I think that’s one of the cool things about social media that you don’t have to like, come up with this caricature, you can just go actually tell your story. And if you’re being authentic amount of people know, and they’ll, they’ll follow you and you have another business, you know, right on your lap. So I already know everyone listening to this, they’re gonna want to know, this is probably a complex answer. But what steps did you take? What big steps did you take in those four years to go from being broke to being a millionaire? Like, what? What like big financial steps do you think did that for you?
Bryan: The first one I would say was increasing and really nailing down my financial literacy. You know, I didn’t grow up with anybody rich in my family, my family’s immigrants from South America, you know, my dad had to become a truck driver. Because for people who don’t know, when you leave from another country to come to the States, even if you’re a lover, they’re like, if you have a degree, it’s not automatically valid in the state. So even if like you’re a professional over there, and you come here, my parents, like, hey, we need to put food on the table. And my dad ended up getting a job as a truck driver, even though back in Argentina, he was accredited in many things. So he had to figure it out. So I didn’t grow up, you know, special, you know, we grew up in a poor neighborhood in LA. So I was never taught that and then taking, you know, the steps into real estate and even in my professional career as an athlete, I mismanaged money like crazy. And the first lesson that I had to learn that I tell people is, if you can’t manage $1 or $100 or $1,000, forget about managing 10,000 20,000 or 100,000. Can you budget do you know every penny coming in and going out? Are you responsible with what you’re doing and how much you set aside for you know, leisure and fun, versus how much you’re investing in yourself or investing back into your business? What are you living off of? Like right now I live off far less than even 10% of my monthly income. In all my houses and expenses and office and all that, and people look at me like, I’m crazy, like, oh, how do you do that. But I know people who don’t make 1/100 of what I make, and they’re literally like living paycheck to paycheck. But that is just a literacy thing you have to learn. So one book, I’m going to recommend to people that really shaped not only my actions, but also my mindset around money was Secrets of the Millionaire Mind by T Harv, Eker. Great book, that video that you’re referencing, I think I recommend that book in that video. Right. So that’s number one, because that gives you the foundation number two is, I think, in this day and age, everybody spread themselves too thin. So in the beginning, for me, it was all real estate for at least three or four years, before I ever decided to create a second stream of income, I double down triple down on real estate.
And by that third or fourth year, I was already making, you know, around half a million or close to that in commission. So that was built solid. And I started building out a team and scaling. That’s when I was able to now look at the second, third, fourth, fifth, sixth and seventh stream of income, right, I think now I have eight like really good streams of income. But I built that first one solid. And if you’re trying to build three or four simultaneously, and you don’t have one that’s solid, whenever you take your attention off of one of them, it starts to wane and kind of you know, the pipe starts running dry. And I think a lot of people do that, instead of just saying, hey, I want to build this one first, and be patient before I build out that second and third one because my second, third, fourth, fifth came quickly after that. But I had to have that solid foundation. And that’s after those two that I think it really started propelling me to, you know, get over a million in regards to not only my net worth, but also making more than seven figures in a year. And it just takes time because I would be the third one, you have to be patient. I don’t care what story you’re watching online, me or anyone else. Even if we say four or five years, that’s a short amount of time, if we’re going to look at from the outside, right, but that’s a lot of work in those four or five years, those first three years in real estate, I didn’t have a life outside of real estate I worked 1415 hour days, six, seven days a week. Now I know people who claim to you and me that they want to be a millionaire. But when I tell them what I did they run for the hill. They don’t want to do that, you know?
Alex: My story’s identical. Literally, like for the first five years, all I did was freelance right? For 14 hours a day. And no one wants to hear that, you know, they don’t want to hear that part of it. And then all the side hustles right. You know, it was easy, because I didn’t have doubt at that point. I had extra cash, I could invest into side hustles and everything. So then it comes easily right. But yeah, it’s those first like three to five years, it’s just being willing, I think to just keep your head down and lay the foundation, you know, because then once you lay it like you’re you’re set like a retire basically like in your 30s if you want to be and I say to people, what’s three years in the scheme of 90 years of your life, you know, it’s it’s such a little amount of times in the past, you’re like, oh, I have I have to work 35 years at this company. If I want to retire and be like Sable, you know and like that sucks. That’s a 30 year life that sucks.
Bryan: In the grand scheme of things compared to the average, you know, existence. Beautiful, except the only thing hanging there and looming is the other one is guaranteed in quotes. And what we do isn’t guaranteed, because when I present this question that people always present it, but I’ll say it’s guaranteed I’ll say, if I told you you work every day, seven days a week for a year, and you’re guaranteed to make $250,000 Would you do it? Like oh, yeah, without a question. Right? But then I tell them what they’re going to do. And even if it’s tough, they’ll say yes, but the moment I say Okay, guess what I just told you, that’s what I did my first year in real estate, but it’s not guaranteed, then all of a sudden they start doubting, right? If it’s a job, they’ll take it. But if it’s the same circumstances, but with a different label of entrepreneur, suddenly it’s this mystical thing that they can’t believe. So it’s funny how even psychologically people are wired for that to where just the words and the title of it will change it from a yes to No, like it’s incredible.
Alex: I could like go on and on about that. 100%. So what about what about like real estate attracted you to it? And what would you say to someone listening to this right now? Like, who might be considering getting into real estate as well? Do you have any like advice for them?
Bryan: Yeah, you know, real estate’s a simple business, but it’s not easy. It’s gonna take some time to build it. If you consider yourself like a lot of people who get into the business, especially in this day and age, I think of social media, they consider themselves like introverts or I’m not good with, I’m not a very good communicator. I wasn’t labeled, you know, a social butterfly before, but it’s a skill that you’re going to have to learn because you’re dealing with people, you’re dealing with emotional situations, sometimes very tense situations, like, I’ve had clients who are going through a very brutal divorce and I’m right in the middle, right, I’m dealing with issues where somebody died in the family and the property is under a trust. And now people are fighting to get extra money from each other when one of the you know, like their family like you know, Father cousin just died, and instead of mourning the death are like, Well, screw you, I should get 20% You know, so dealing with that, and so Getting it done while you’re managing those emotions, like is not easy. So a lot of people stepping into real estate, that’s a tough pill to swallow. Even if you, you know, advertise and you kind of pay to bring people in, you’re still gonna have to deal with people. Yeah.
So if I’m going to recommend anything, it’s dude, you have to understand that you’re really going to have to work on your communication skills like that is a non negotiable. What attracted me was the potential of it. I looked at it, obviously, me wanting to be an entrepreneur and being more interested in that I said, I can clock in and clock out whenever I want, meaning I can work extra to get ahead. I don’t have to climb up a corporate ladder, you know, this is paid based on your production. So I told the brokers, I was like, Dude, if I sell five houses, my first month, I’m getting five paychecks. He said, Yes. And I was like, okay, so I mean, because while everyone else is looking at it, like I’m too young, I have no experience and only looking at the negative, I acknowledge that. But to me, there was like this huge list of all these positives. And I said, the fact that that’s even possible, to me is incredible. Because for me to make that kind of money that these guys are making in the office that have been here a couple years, I’d either have to be a celebrity and actor or some kind of like, you know, famous person. And this, all you’re telling me is I have to spend like $1,000, to get my real estate license. And I have the potential to make that much quickly. Not that it might happen. But I have the potential to do it. That to me is reason enough to like go all in this.
And that’s why I did it, I saw the potential in it. And again, not naive enough to know that it wouldn’t be hard. But I said, putting in the work and blood sweat and tears for this is worth it. Because in the beginning like anybody else who doesn’t come from money, you you’re sick of having an insecurity and anxiety around money. And I was like, I need to get over this because everyone in my family, even my a lot of my family back in South America, like they work day to day to eat. A lot of them work in factories, it sucks, you know, and every time we talk, they complain about it. And I said, I want to be the first one to kind of break out of that. And I don’t want to live that way. Right? I hated the fact that I was counting the days to get a paycheck to pay bills, I hated the fact that there was always this looming thing about money in my head, I’d go out and eat, and I’m looking at the menu, like I can’t afford that or, and I hated that, you know, like it ate away at my soul. And I said, I don’t want to live this way, I want to get to a point where I can do whatever I want, and not even thinking about money to where I can pull out 1000 10,000 And it’s not a problem. So even a couple days ago, you know, as I was like, renovating my office, and you know, going through a lot of like unquote, big expenses, just the fact that I was able to do it and not even like blink an eye and throw all this money around. I was like, this is cool, because this is the exact moment, I was thinking about envisioning, you know, 10 years ago when I started this. So it’s really bad. It’s really that I saw and felt today, almost 10 years ago.
Alex: I love that I have those moments sometimes, you know, like, where you you’re almost like looking in on your life, like from above, kind of, and you’re just like, wow, like I just hit that moment that I dreamt up seven years ago. And it’s just, it makes it all worth it, you know, the struggle to get there. But I’m in total agreement with you, I had the same thoughts, you know, in my 20s, after watching some of my family members and whatnot, just with like money growing up and good times, bad times with it. I was like, I don’t want to live a life where money controls me. I want money to be taken care of. So I control me and I control my time. And I don’t care how much amount you know what amount of money that looks like, it doesn’t matter to me as long as I’m free from it. And it’s just kind of crazy to me how many people look at me, like with a blank stare when I say that to them? Like how programmed we are, you know, both? I don’t even know, I’m not I’ve never been to South America. But you know, here in the United States, like how programmed we are to think that thinking that way is crazy. And that brings up a whole new slew, you know, tons of topics I’m sure we would probably agree on on why are we programmed that way? You know?
Bryan: Absolutely. You know, and the same way I was taught incorrectly about money too. But when I take a step back now objectively, as an adult, I say the people who were the have nots, even my family who never had money, don’t know what the opposite side of that even looks like, we’re giving me advice about money, or how could we be able to give sound advice if we don’t have the full spectrum of experience and information possible? So I’m not mad at them. But I understand why they gave me that advice. Right? It was their position. That’s all they knew. So of course, they’re going to hand that down to me. Now, I can be in a position to where if I do have children in the future, or whatever happens, I can be a positive influence for somebody in regards to money, because I can bring a perspective that very few people can bring in regards to the understanding of money, right, how it moves, the laws of money, how to make it right, how to put money aside for wealth, how to acquire assets, like again, I was never taught that I had to learn, but now I can have a conversation with somebody or a child or a young person and enlighten them a little bit. And I think that’s cool, because we never got that, right. So that’s why I’m very vocal. about this stuff, and I continue to put stuff on social media as well, because I know it’s it’s being received and listened to by those people. And I can almost be like a big brother to a lot of people who didn’t have that person in their life.
Alex: Yeah, that’s, that’s amazing. I mean, that’s the power of social media today, I was looking at some of your YouTube videos, I loved one, I think it said, How to nail a cold call in the first 30 seconds. And that’s something I know like millennials and Gen Z were so bad with that and and cold calling actually can be a part of freelancing, you know, freelance writers and stuff. If you want to go get your own clients, you have to call them up. Sometimes. I don’t do cold calling myself because I use Fiverr. But I would love to hear your tips or suggestions on nailing a cold call in 30 seconds.
Bryan: Yeah, I think cold calling even if you’re not going to do it, and it’s not a part of your career, I would recommend people do it just for maybe even a couple months just to build that skill set. Because whenever you do sales, direct sales, which would be real estate, door to door cold calling as an as a human being, it’s very humbling, because you’re forced to face on and confront all of your insecurities, right? If you don’t like how your voice sounds, if you don’t think you’re a good speaker, if you think I don’t know, you’re ugly, I mean, all these things will come up. Because like, if you go door to door, all that stuff is at the forefront of your mind. So if you get rejected, you’re thinking, Oh, they didn’t like me, because my nose is too big, right? Or they didn’t like me, because I look too young or anything that you don’t like about yourself, or that you’re not happy with yet. You’ll have to confront, right? And then you also get a different perspective, which is the opposite side. And you start saying that and most people are actually pretty decent people, right? Most people aren’t mean or crazy, or all these things I see floating around on social media, most people are actually pretty chilled.
So it gives you perspective, but it forces you to kind of step up, because when else are you going to, I mean, think about this for a second, I’m walking to somebody’s house, I’m a stranger, I’m knocking on their door, they’re not used to this, unless it’s somebody that they know. So now I’m already fighting an uphill battle to even get them to open the door, then I have to initiate a conversation with them. Not make it awkward, right? Not give them my nervousness. If I’m nervous, I then actually get them to engage with me. And then obviously, me, I’m even looking to get a future meeting with them if they’re interested, and get their name, their email, their telephone number, right. And in some cases, even like social security number and stuff like that. And I have to spark that conversation at the door without them expecting me. Yeah, right. Now, think of all the stuff we were taught growing up. Don’t talk to strangers, don’t open the door. Salespeople are evil, right? Don’t sign a contract. We’re battling that too. So that the tips I would give people whether you’re calling or knocking is, you know, focus on the simple stuff. Like if you’re knocking, make sure you stand back, like I’m a big dude. I’m like six 290 pounds. So full of tattoos, right? Most people are going to look at me like who’s this crazy dude at my door. But the biggest thing is give people space. The biggest one that I see people miss is smiling like people are just, I mean, it’s tough to tell now because so many people have their mask on all the time. But a lot of people don’t. They don’t smile, if you want to come off as non threatening and more open for people to have a dialogue with you. It’s been proven scientifically to the smile is the biggest invite. And it’s like, positivity creator for a possible interaction. Right. And for many of us, like it was for me back then. I wasn’t used to doing that. So even me smiling all the time was like I had to force myself. I literally felt dumb, smiling. I was like I’m forcing a smile.
Yeah, like it felt weird, because I wasn’t used to doing it all the time. Another tip for keeping it simple as slow down. We have a tendency, especially when we get nervous to start talking like this and speeding it up if we can get our message across. Because people think if I just spit it out quickly, they’re going to hear it and respond when in fact, it’s the opposite. We don’t respond to people who speak quickly the same as somebody who speaks slower. Right? When we manifest a nervous energy, we tend to speak quickly and become frantic, right? People respond to that even on a subconscious level, being repelled by it. Versus if I speak slow. Not only can people actually understand me, they can process what I’m saying. Because when you knock on somebody’s door, that typical stranger to a small degree, their fight or flight is going to come on because they don’t know you. So they’re going to be a little bit like heightened. Yeah. And when that happens, people’s conscious mind shuts off a little bit. Right. I started realizing that because as I was going door to door, and we got more comfortable in the conversation, they would always circle back and ask me questions about what I said in the beginning.
So I started realizing, I said, people are listening in the beginning, but they’re not understanding what I’m saying because they’re not comfortable yet they’re still in that fight or flight. So I started like piecing all these things together as I was doing it more and more. So that’s when I made the adjustment to really in the beginning like slow down like almost to where I was like walking and talking in slow motion. And notice people aren’t comfortable yet and we’re we’re not comfortable as a human being, we’re erratic and we don’t do things like at a high level. We’re very like Herky jerky and we mess things up, we miss things because that’s more of like our animalistic side. It’s our survival instinct, right right. Now I know we’re getting into a different discussion here. But all this stuff is stuff that I’ve learned in study. I’ve also studied like Neuro Linguistic Programming, I’m like a Master Practitioner in that I’ve gotten certified in hypnosis, right? So I can legally run my own hypnotherapy practice, if I want, oh, my God, because the mind communication that really started fascinating me, and I realized, I live a better life and people around me live a richer experience. If you’re a better communicator, like I can tell stories now and entertain people for hours, I’ve done speeches where I’m on stage for three, four or five hours. And to me, it’s, it’s fun, and it’s not even an issue anymore. So I’ve seen and witnessed the power of being a higher level communicator. And that’s why I keep dedicating myself to it and teaching it and being obsessed with it. Because to me, that’s like the key to like the ultimate human experience.
Alex: Now you’re making me want to go get that certification or whatever it is. Because I love to just like constantly learn stuff. So that that’s awesome. I’m also actually studying for my real estate license right now. Just for the like, commission side of it. I’ve had so many people tell me that I should know that’s, that’s awesome. I don’t even know what to add to that. That that was just like a perfect rundown of everything with cold calling. That’s super, super valuable. Tons of crossover stuff between that and being a freelancer on fiber. I always say to people have pictures with your eyes smiling. That’s how you went over people’s trust. Like you said, it dismantles? You know the fight or flight. It gets people to trust you. So you heard him say it to you guys. I’m not crazy when I say this stuff to you. I also wanted to ask you before we wrap up here, I love your one YouTube title as well. It says how to get your shit together. So I was gonna ask you, how does one get her shit together?
Bryan: Cool. I’m glad. I’m glad you’re on the show. It’s good to see that not everybody’s super PC, right? You know, I think every once in a while I’ll go live and do something like that. Because as much as people will get caught up in like, and it’s normal now on social media, because people have turned from the TV now to YouTube. YouTube is like the new TV for people like they have this false belief that, oh, I’m learning on YouTube. No, you’re not, you’re just watching it for entertainment. Like you’re not really taking notes and learning and applying, you’re just passing time on YouTube with this guy so that you’re learning and getting better when you’re really not right when you’re not. Because if we look at your life, you’re not applying any. So when I make these types of videos, I reference specific things. And I really like to go back to like foundational basic type stuff. And maybe in that video, I don’t remember exactly what I covered. But I’ll pick one or two, like basics or fundamentals for you know, sales or communication or something like that, and talk about that for 1015 20 minutes. Because the further people get away from that, the more they deviate, and they start getting a little bit lost and scattered. When the majority of people who follow me as an example, who maybe are in real estate, I say you guys are too concerned and too consumed by things that are irrelevant to your progression in this business. Right?
Stop following a million influencers, stop watching a million videos a day, because it’s not doing anything for you get your ass out in the field and work, make the calls go door to door, right? Because even if people reach out to me as an example, on social media with a good question, from somebody who’s working, I will take the time to give them a detailed answer in response. But if I get a question like, Hey, dude, how do you stay motivated? I’m like, Come on, dude. Like, we got to level up from this. Yeah, like, we have to get past that. And that, to me is just somebody who, instead of figuring it out, they’re just reaching out to people versus the other person who’s working diligently and approaches me, I will give more than you know, enough time to that person to help them because that’s the type of person that I think has tremendous amount of potential and they’re applying themselves. Yeah. Right. And that, to me is key. So that video revolved around that. And I always do those lives and come on and talk because I think people always need to be pulled back to the foundation, like many, many times because they get too crazy, right? They start watching, you know, videos on all these like random things and start bringing up these other topics to me, I’m like, why are you even watching that? You originally had a question about this. And now you’re over here on Linfield studying? What does that have to do with where you want to go? Now if that’s a subject that interests you, cool, but you came to me with a specific question and you wanted a resolution for XYZ? Why are you over here that has nothing to do with so it’s just a distraction. So those types of videos bring people back to Hey, this is what you need to do. Go do it.
Alex: 100% That’s like, that’s always my motto to people excel. I have so much like free content out there for everyone. I know you do too. And I always want to say that like you guys. This is designed to be like your training wheels like you some of my content like the first week and then like you have to go make some decisions on your own like you have to now go do it. I can’t set up your Fiverr profile for you. People are like How should I price my gigs? I’m like, I can’t tell you that. I’ve given you the info to help you figure out how to price your own services, but at some point You have to just go freakin do it. And nobody wants to hear that because they’re stuck in the analysis paralysis wheel that just keeps going and going and going. Alright, my final question to you because I’m just curious about this as well is what tips would you give to me? Or to someone listening on how to grow their YouTube following because I need help my YouTube is sad.
Bryan: Yeah, there’s a lot that I can say, Let me boil it down to like three or four points. Number one is this, I wouldn’t focus your content on, like entirely on trying to make the viral video or over researching perfect tags and all that stuff, right? Come up with a concept for your channel and your content and follow that more than anything, right? Because then there’s going to be an air of authenticity to it and realness that other people lack. Right? If you want to talk about trending topics, and all that in your niche, that’s fine. But make that in addition to not the basis for what you’re doing. Unless you’re like a news channel or something like that, then of course, go on all the trending topics. Number two is people they get too caught up in their niche, and they fail to collaborate. So let me give you an example of when my channel really started growing, I have a million interests outside of you know, real estate and sales. Like I’m a big car guy, right. I’m also heavy in like the dating world in regards to like people who help you know, other individuals with dating and dating coaches, or my friends and that kind of stuff.
So, I dabble in that world a little bit, too. So what I started doing was on my channel, featuring content, like me go into a car show, right? Me hanging out with another car guy who might be a small or medium or big YouTuber, and us hanging out and having a discussion, right podcast with other friends me out doing this or doing that I started bringing in my interests and people associated with those interests to my channel, that’s when the floodgates opened, because it gives people the opportunity to connect with you, I think, on a deeper level, right? And it also helps you in your state of mind as a creator and as a person to get out of this box. Right? There were still be people to this day who run to my YouTube channel, like, why are you talking about anything other than real estate, you’re a realtor, it’s I do grow up, right. But a lot of people will succumb to that pressure and think, Oh, I’m the realtor guy always have to be in a suit. I can only talk about real estate. But that confines you write this, again, the word is there. This is why I don’t like the word influencer, I use the word creator. Because it’s more powerful. And it’s more relevant. I create, this is my channel, I can create whatever I want. So when you start incorporating more parts of you, and you incorporate that into your content, I think it almost like creates a vortex that opens more doors and brings in different interests and people right, who otherwise maybe wouldn’t have connected with you. But because I don’t know, you’re a saxophone player, and you started putting it on your channel, you got a group of 20 people maybe in your area who found you and then connected with you, and now they follow you and originally found you because you put a video playing the saxophone, right? Even though they have no interest in freelancing, but then suddenly they are or you never know what happens, right? That’s when the wheelhouse gets going. But the third one, and as cliche as it sounds, I know especially in my in my niche, nobody touches me with my level of consistency, right? Rain, snow, too much humidity here in Florida, whatever it is, like, I’m always going to create content, and I don’t care what’s happening. It could be a meteor about to crash in like a week. And I’m still going to follow my upload schedule. Like I’m not gonna stop i Oh, it doesn’t matter anymore. Because the media is going to hit us. My dedication and commitment is senior, like I said to everything else. And that’s the key. I get messages from people like Dude, I’ve been consistently uploading to YouTube for two months, I only have like 1000 subscribers on my bro, it took me two years to get 1000 subscribers hitting me stop after two months, like, like, you know what, let me play the world’s smallest violin for you. You know what I mean? Like, give me a break, bro. Right? So again, proper perspective. But if that same person had said, I’m doing this forever, they wouldn’t come to me with that question that tells me they’re so attached to that number of subscribers, that nothing that they do has significance unless they hit that number. And what people are doing in that moment. And this is more like mental is they’re externalizing. Right?
Everything for me was internal. What I wanted to do my method of creation, what I wanted to create the lifestyle what I wanted to show people it was never about I need X amount of likes or X amount of subscribers that was secondary. Just like with my career. I wasn’t doing social media. And then being a realtor, I was growing my life in real estate business and changing myself. And I just happened to show some of it on social media. And I think most people have it backwards, right? They want to fake the funk and oh, I’m this big, bad guy, dude, worry about your actual business. And let social media maybe fanned the flames and help it grow a little bit. But that’s secondary to what you’re doing here. Right. And I think that’s kind of I mean, there’s many more points, but that kind of encompasses what I did. But overall, I think the most important point to that is just my consistency. I’ve been uploading three four videos a week to YouTube for years now and every once in a while I’ll do a month where I post like every day Monday through Friday So, it’s the consistency you can’t stop me from uploading. Yeah, and with that you can’t be denied.
Alex: That’s I mean, mic drop, same thing with freelancing, same thing in any business ever. So that’s a universal principle. And something a lot of people try to avoid. But now that’s, that’s, that’s it. That’s it right there. Like and I tell people that will tick tock to they’re like, oh, yeah, I tried for two months, I posted three times a day, I only have like 2000 followers and I’m like, Oh, okay. And you know, and like you said, people can tell authenticity like they can tell if you’re just getting on there for the number of for the follower count. And they can tell if you’re getting out there to actually create and actually share something of value people know like, people aren’t dumb like they can they can tell your your intention. Absolutely. Where can people follow you online and work with you?
Bryan: Bryan Casella, it’s you just put ads in front of it. All my social media handles are that you’ll find me on Facebook, you know, Instagram, all that fun stuff, YouTube as well just type in my name, you should find me. I don’t know if I pop up on Google much. I have no idea. But that’s the best way Instagram is probably my most used app out of all of them. If I do spend the most time it’s probably on that way.