How to Make 6-Figures Your FIRST Year Freelancing with Hannah Logsdon

[This episode has been transcribed from the Freelance Fairytales Podcast]

Alex: Hi, guys, welcome back to the freelance fairy tales podcast where we chat all things remote work, freelancing, mindset and financial freedom. This week, I’m very excited to welcome on Hannah Logsdon, who was a Fiverr and Upwork. Freelancer said to make over $100,000 in sales this year, having only freelance for a little over 12 months, that’s incredible. And offers telemarketing cold calling editing and Instagram story support. I love the variety on Fiverr and Upwork. Currently, with the help of her amazing team of virtual assistants that manage her business in the background, amazing. She is also the owner of virtual momentum, which offers the same type of freelancing support just on her own, having left a toxic job in the middle of the pandemic love it. Hannah’s journey to freelancing is an example of what’s possible when you take just one calculated risk. Hi. So I know I’m so interested in this because I kind of have a similar story. But we have to go back to this toxic job where we got to talk about it. What was so toxic about it? So I really feel like we got to bring light to what is like allowed at these jobs today. Sure.

Hannah: So I was working with a company for probably majority of my work experience for five, six years. It I thought it was great at first, I mean, I came in very eager to impress very eager to, you know, have good margins and good profit for them. And I think, unfortunately, that was taken advantage of so there wasn’t really many. Like, there wasn’t great communication, there wasn’t great, you know, work breaks or work life balance. It was the very blitz work. And like that’s all that we hear about.

Alex: How long were you out this job before you quit?

Hannah: So I started when I was 18. I’m 24 now, and I quit pretty recently, right? When I started freelancing, I decided to you know, just wow, that job.

Alex: Wow. Okay, so you quit in the middle of a pandemic, right? Which people would say, oh, my gosh, that’s kind of crazy. Were you? Were you scared to do that? Number one, number two, did you double up on freelancing while you still had the job? Or did you kind of just go nuts with it?

Hannah: Yeah, so I wanted to double up first. I mean, after seeing your story, and kind of learning more about freelancing, it seemed pretty promising. I was excited to do it. But I didn’t, I didn’t want to just let everything go. First, I wanted to make sure I had some stability with freelancing. So I doubled up a bit. And then I think, maybe a few months into it, I was like, Oh, this is working out. So I can Yeah, do this full time now.

Alex: Okay, so you you doubled up for like a couple months, and you had some indication that it was going to work out for you. So then you quit after that. And that’s, that’s the way I recommend everyone do it. Because I didn’t do it that way. And I think people will say to me, you know, oh, well, how am I supposed to, you know, how do I know if I’m going to be good at this? I’m like, why can’t you just double up? And I guess, while you were doubling up, right? So you’re working a nine to five and testing freelancing at the same time? Like what was your work life balance? Like, where are you finding time to try the freelancing?

Hannah: Yeah, I mean, to be honest, there wasn’t much work life balance. First couple months, I think it was just because I really, I really wanted something different. So I was pretty committed to you know, after doing my regular nine to five, I was like, it doesn’t matter. Like if I’m tired, like, I’ll just stay up a little later. I’ll do it after I’ll do it on weekends. Yeah. And I’m really happy. I did because it paid off. And I was able to quit, you know, the toxic job. Yeah, sooner.

Alex: I know. And I think some people don’t understand when you’re at that breaking point when you so desperately want something else than that job that you’re in, you’re willing to do whatever it takes, and it sounds like that’s kind of where you were.

Hannah: Yeah, definitely. I mean, I think after so many years, I was just realizing that if I continued in this like job position and you know, with this with this company, not that every company is like this, it just was my number particular I think a lot do you do this though? I just I wasn’t going to be happy. I think I was going to be pretty miserable. If I continued.

Alex: Yeah. And that’s amazing that you could recognize that reflect on that and do that so young to write so many people breaks my heart, though, they’ll stay trapped until they’re 45. Because they don’t even realize that they have options. And it’s amazing, you realize you had options. So I was going to ask you, what made you decide on Fiverr? And Upwork? So, so many different freelancing sites out there? What gave you the idea for that?

Hannah: Well, Fiverr obviously, you I mean, I think you’re known as like promoting Fiverr. And then Upwork, because I actually hired off of Upwork and Fiverr, before from my previous job, and, you know, little gigs before, so I thought I would diversify and, you know, go on to to start, see which one works best for me. And, you know, I’m happy I did, because in the beginning of work had more success for me. And now five, I think the algorithm kind of, you know, found me and I’m getting a lot more gigs from there.

Alex: I know, you know, a lot of people ask me this question, which do you I guess, not prefer, but what would be like the strengths and weaknesses of Fiverr versus Upwork TOS people are always so curious about this. They’re like, which one? Which one? And why?

Hannah: Yeah, I mean, they’re, they’re both great, especially when starting out, but for different reasons. I think, you know, Fiverr is great, because you don’t really have to focus that much on outreach. Yeah, I mean, it’s more about setting your profile, making sure you’re responding on time, a lot of times, I find it’s more gig work. So we’re, you know, sure, it’s not gonna be anything like you get a year long contract. But with Upwork, it was great, because I felt like I could actually do something like I could, you know, spend an extra hour or two and, you know, send out proposals, which was great. And I get more long term clients from.

Alex: Okay, I know, cuz I see you’re on both still. And I know, sometimes people will end up just like picking the one that they want to live on. But I would say that to people, fiber is very short term, and Upwork is very long term focus, and there’s no reason why you shouldn’t be benefiting from both of them. Is it any easier to get clients off of Upwork? And then on Fiverr, you know, obviously, on Fiverr, like, if they catch you’re doing that anywhere, it’s a huge problem. I’m not too familiar with Upwork. So do you find it’s kind of easier to connect with people off of there?

Hannah: Upwork like, Fiverr kind of has that same, please keep everything on our platform, which is like, it’s great. And then it’s great, because they connect you. But on the other end, it’s not great, because I think it’s like you, they take 20% Until you make $10,000 or something with a specific client. And then it’s only 5%. But I would say, you know, I’ve had some clients before that have referred me other clients after working with them on Upwork. So I’ll have a client and we work on up work, and then they’ll message me, and they’ll say, Hey, I have a friend who needs help, which is good, that becomes more of a direct contract.

Alex: Yeah. And you you just mentioned, you’re like the fiber algorithm found me. People always write that, you know, like the algorithm, the algorithm, I’m like, Don’t worry, it will, if you follow all the things basically, I’m telling you to do, it will come and find you. So what would be some tips you would give someone listening? Why do you think the algorithm found you finally on Fiverr?

Hannah: Yeah, I mean, I think, you know, starting out, I tried to follow all of your tips, which helped and I wouldn’t say probably three months, and I started seeing more success with it, I think, you know, making sure that it’s actually your face on your, on your gig, you’re responding on time, and you want to show that you have some success on there. So I you know, I found that having positive reviews, at least to start like is a really good foundation, you kind of need that in order to continue with it.

Alex: Alright, so I know for everyone listening they probably want to everyone always wants to dive into the money part of this and so I have to ask you $100,000 In sales you’re expecting for 2021 right or more?

Hannah: I think more I checked last week and I think it’s at 95,000 So far so I’m pretty sure by the end of the year, it’ll be a little more.

Alex: oh my gosh, that’s amazing. So is that that’s income that’s coming in from Fiverr Upwork and your business virtual momentum all three? Yeah. Oh my gosh, like that is first of all, congratulations because that is incredible. Anyone listening to this guy’s here here it is like I am not the only one who makes good money doing this and she did this in a little over a year which is just remarkable. That’s amazing. Why don’t you tell everyone listening? What services do you offer and which ones are your most lucrative ones?

Hannah: Yeah, so I would say the most lucrative one that I have is cold calling and lead gen. I mean it’s not it’s not like the I don’t know like most fun gig like I see a lot of people you know that like want to do writing or Instagram stuff, which is amazing, but I didn’t have that background. You know, I made diversify into that. If I learned a little bit better, but cold calling for sure, is what I get asked for the most, I think because a lot of people don’t want to do. Exactly, yeah. So I think you know, with offering services, you want to do the things that people don’t want to do or don’t have the time to do good, they’re more likely to push it off to someone else or pay a little bit extra, if it’s something that like is kind of like nails on a chalkboard to them.

Alex: Totally. I think that’s freelancing in general. And that’s what a lot of people don’t understand when they’re worried about being so perfect at the skill set they’re offering. I’m like, you have to realize it’s actually a time exchange, you’re saving someone time by doing this for them, they’re going to be a little more lenient, especially with cold calling. That’s like millennial and Gen Z’s worst nightmare is like picking up a phone. So that’s, that’s amazing. I actually haven’t had anyone on here yet who offers those types of services. I think it was like cold calling and telemarketing services. So I’m assuming that was stuff you were doing at the job before?

Hannah: Yeah, no, it’s what I was doing at the job before. And I think, you know, it’s funny, you know, definitely with Gen Z. And Millennials people hate it. But it’s, I think it’s kind of everyone. Like, I’ll have people who are in their 50s Like, messaged me, and they’re like, I hate cold calling. I get so nervous on the phone. And it is pretty nerve racking.

Alex: so I don’t know much about cold calling, right? So will the client give you a script? Or will you come up with the script? And you just start you just call people for them? Is? Yes, yeah.

Hannah: With what I do. Normally, I asked for a script. And that’s kind of how I started out just asking for a script. And for them to send a list of leads, I found more a lot of people are asking me to write a script for them or, you know, make a list for them. So I’m adding those as new gigs, which is great. But yeah, I mean, it’s always great when they provide everything for me. So then I can just call for them.

Alex: Yeah, I know, that always ends up happening with freelancing people want the one stop shop. So you start by cold calling. And next thing, you know, you’re writing the script for them, you’re holding their hand, you’re making business plans, they want you to do everything because you know their business. And that’s like so valuable to them. So is there pressure on you, if they give you a list of 100 leads that like two of them convert? Do you ever feel like pressure?

Hannah: sometimes I try to set expectations be like at the start, especially if someone’s coming in assuming that, you know, they’ve never done cold calling before they’re not familiar with it. And I have a lot of people that will send me like a list of 100. And they’re like, I want 50 leads to convert and 50 set appointments. And you know, I say that’s great, I can try my best. Yeah, but like, the truth of the matter is, with cold calling, it’s you know, they’re cold leads, I can’t promise you anything. So I try to set you know, expectations beforehand. And if there is a situation where you know, maybe to convert, or sometimes none of them convert, I like to you know, maybe offer something extra for free to make sure they’re happy.

Alex: that makes a lot of sense. Another thing I’m thinking about is you need a phone, I’m guessing that’s international for clients.

Hannah: right now I just do Canada and the US. But I’m looking into getting some more international numbers or being able to do that. But with Canada, the US has already been so many I’m nervous to add an international number at this point.

Alex: Yeah. And with so much success so fast. I know you have a team or I mean, you fast tracked everything. So this is incredible. For everyone listening, she has a team already her own business. And so how many people are in your team kind of working on this with you?

Hannah: I kind of have like a roster of people. So I think right now it’s about six or seven girls that I have. And they helped me with more of the backend stuff, like the stuff that I don’t really want to deal with, like managing my schedule, you know, compiling a list if I need help with that, you know, handling emails and all that kind of stuff, the things that take time away from me actually converting more sales.

Alex: So these these women function as virtual assistants for you basically in the background, and that then you’re only 24 Like, that’s amazing. So what do the people in your life think of this? I have to ask like your boyfriend, your family. What does everyone think of this? Because you’re so young to be so business savvy.

Hannah: It’s interesting, because I think being, you know, younger and going and telling people what I do, it’s almost like to be honest, it kind of feels like imposter syndrome. Like you know, I wake up every day and I like you know, I meet new people, and they asked me what I do. And when I say Oh, I own a sales and marketing company. They’re like, Oh, that’s cool. And I’m like, am I not supposed to be doing this? Like I’m young. But no one’s great. I’m very lucky to have a good support system. You know, my partner. He is also in business to pass that entrepreneurial spirit. So it’s nice having someone to talk to, you know, at the end of the day.

Alex: Oh, I definitely think that is so important. I think really intense entrepreneurs at the end of the day probably do the best pair Hang up with other entrepreneurs like or entrepreneurial thinkers? Because I feel like it’s such its own world, you know, to be opening all these new things hiring people that, yeah, your partner needs to have your back with it.

Hannah: Exactly. Yeah. I mean, did you kind of have that just out of curiosity? Did you have that problem too, when you were, like, first telling people what you were doing and what you do now?

Alex: Oh, man, I mean, so back seven years ago, no one even knew what the word freelancing men so when I told people I was freelance writing, they wouldn’t I could tell there would be just like, blank stare at me, because I could tell they had no idea what I just said to them. So they wouldn’t want to be embarrassed either. And they’d be like, okay, and like, just kind of like, nobody wanted to ask me about it. No one knew what I was doing. I think everyone thought I was sitting at cafes every day like playing pretend that I’m an author. I think people just humored me for a while. And they only really took me seriously because of that first news article that came out on me. And I got a lot of negative feedback for it. Because I think I think people get upset when you challenge something that they thought they knew to be true. And you prove to them it’s false. I think people get, you know, naturally, the reaction is to get like, kind of angry about it. So I got a lot of anger than so I’m happy, you know, today that it’s much more accepted. So I think if someone says, Hey, yeah, I’m actually working online. I’m making six figures. I’m only 24. I like to think people are more like, okay, I get that, hopefully, for you.

Hannah: Yeah, no, I think so. I mean, I think I, I’d say a lot of the times when I say I’m on Fiverr or Upwork. The first response I get is like, Oh, the place where you make $5. And I am like, I kind of chuckle at this point now. But yeah, like, you know, like, sure I make $5. But, you know, it adds up and you know, my my gigs normally, like my average price on Fiverr is like, I don’t know, like 75 Plus, Oh, yes. If you can, like stack those up in a day, fiver or 10. Like, it’s amazing.

Alex: And back when I got started on it, it was truly $5. And so that’s why I think people wrote it off. And they’re like, what’s Alex making like 20 bucks a day or something? And 2017 and change, you know, with Fiverr? Pro? I think that’s a lesson where Be careful the name you pick for your brand, because I think Fiverr probably massively regrets that they named themselves Fiverr. Because they don’t want anything to be $5 anymore. Nothing. All my stuff starts at $100. I know people have stuff that starts at like, 500 1000. It’s so far away from $5 At this point, but the name I think I don’t blame people for getting confused. Yeah, that makes sense. Yeah, that’s all incredible. I have also a lot of people ask me this, too. So I have a couple of virtual assistants, I have a team of writers, they would say to me, where did you get your VA is? Where do you get your VA isn’t? To me, it’s kind of common sense of like, I don’t know, they find me I post about it on Instagram stories. So I’d love to ask you where do you find your VAs?

Hannah: Yeah, so I, I mean, it’s kind of full circle. I think I find them on Fiverr and Upwork. Like, I mean, it’s just a great way to meet people. And then you can also like, vet them and see their reviews and make sure they’re going to be a good fit. So I would say yeah, like if you’re on Fiverr. And if you’re needing a virtual assistant, go go to a freelancing platform, I was lucky. I’m lucky enough now that I found a really great girl to start. And then I kind of just asked her if she knew anyone else. And now I have this great team that are all sort of connected.

Alex: And how far along were you into freelancing before you kind of had that epiphany where you’re like, I need help or or I want help, like when when did that kind of come around for you?

Hannah: Yeah, I think it was probably three, four months in, I was very excited. And I wanted to get it off the ground a little bit more, but I, you know, had this realization that I really can’t do it on my own. If I wanted to grow it, I was sometimes working, you know, till like 1am and then you know, waking up at like, 630 they prep for like a 7am meeting and it just like, it wasn’t sustainable now that I’ve you know, offloaded some of the work to the girls, if it’s nice, I can have more of a, I don’t want to say a nine to five, because it’s very sporadic, but it’s more of a more of a life now, which is great.

Alex: Yeah, and actually, another question just popped into my head. So I’m just curious about the cold calling. Do you have to make sure you’re in like a co working space or obviously I feel like you need to have like a quiet environment right to do.

Hannah: So normally, I you know, would do it from home and I had like my own little office room that was like very closed off. No one could interrupt me. I just actually got an office here in Toronto. So I’m I’m here and they have their own little work call rooms, which is nice. So I do my calls from there and no one can disturb me. It’s just nice.

Alex: Do you ever have to do it back at like your apartment or living space ever?

Hannah: Sometimes, you know, sometimes I’ll have to if I have to call like super early or I just don’t feel like going in. It works. It’s great. But I have A cat sometimes. want to say this because it might sound creepy but it’s I swear to god it’s he’s not named after you but his name is Alex.

Alex: Oh man, that’s a good that’s a good name for a boy black cat, Alex. That’s cute. I feel like every Freelancer needs a cat. Although I’m not if you guys are listening, I’m not advocating if you’d like hate animals, please don’t go get one. But I feel like cats are great Freelancer companions. If you’re a home, they just kind of like chill in the corner and like, emotionally support you.

Hannah: They’re the best I’ll be cold calling or sending emails, and he’ll just like lay on my lap and I’ll pet him. And it’s like, alright, like things aren’t so bad.

Alex: I think they say cat purring on your body. I think it’s like actually good for your heart or something. All right, everyone listening already knows I love cats. So I’ll stop. But alright, so what would what would you say to someone listening right now feeling either very discouraged in their job that they want to quit? Or maybe they’ve been trying the whole freelancing thing for a year and it’s just not, you know, taken off for them? What would your advice be to them as someone who has had so much fast success with this?

Hannah: I mean, if you’re in a role, or a situation where you, you know, kind of just feel miserable. And, yeah, give them a try. Honestly, I think that a lot of people and you know, sometimes I’ve done this before, for a lot of pressure on yourself, you think you have everything perfect, which I promise is not the case. It’s so much easier to start and then adapt as challenges come up. I would say do that, you know, if you’ve been freelancing for a year or so and have found no success, maybe take a step back. Look, we’ll see. Okay, are there other industries with freelancing that I would be better suited for? Maybe I should, you know, hone my skills a little bit more. You know, I think maybe doing a little bit more research, watching your videos like, those are all good tips.

Alex: Yes, guys listening. I mean, you already know I have this podcast, I have so many resources. I think I’ve actually given everything I know. Like, I don’t think I have anything more to teach left to like, give. It’s all out there. And that’s amazing. I didn’t realize you had used my you know, some of my videos or whatever to do what you’ve done. So that’s just incredible. You have a lot to be proud of. So much success. It’s just it’s amazing. I love it. And I love nothing more than hearing this stuff. Final thing. What’s next for you? What I would love to hear what what are your big plans for 2022? What’s going on?

Hannah: Yeah, no, I mean, I would love to like thinking big. I’d love to try and double. So if I can do 100 Maybe add some new gigs. And you know, who knows, maybe, maybe get a little more active on social media. It’s kind of like, not my thing, but I can see the importance of it.

Alex: Yeah, that’s, you know, that’s exactly how I was though. In the beginning. I wanted to give my all to my business. I was like silent on social media. And then almost three years into it before I got on social media and people wouldn’t know that because they’re like, What are you talking about? You post all the time I’m like, I’m actually didn’t use too. So don’t rush yourself with that, you know, you’ll you’ll get to it when you’re ready to get to it and your business. I understand. It’s like your baby, you know, exactly. care of it. Alright, so for everyone listening, where can they do business with you?

Hannah: Sure. So my website is virtual dash And then on Fiverr it’s just Hannah Opry.

Alex: Thank you so much, Hannah. This is so so inspiring. For everyone listening 100k And a little over a year. What are your excuses? I don’t want to hear them. Amazing. Hannah. Thank you for coming on.

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