5 ways to find LinkedIn ghostwriting gigs that pay $500+ per piece of writing
LinkedIn ghostwriters are cleaning up - and I mean really cleaning up. Business Insider dropped an article outlining the different people charging $500 to $700 per hour for their ghostwriting services. Since the clients are mainly executives who have money to spend and would rather save their time doing other things, ghostwriters are taking serious advantage. Plus, the executives get to claim authorship over the work - helping them to grow their LinkedIn followings.
Becoming a LinkedIn influencer is seen as serious career street credit today. CEOs are battling it out for who can have more followers - and they need written, posted content to do that.
As LinkedIn works to brand itself as more of a content hub and less of a resume-exchanging job board in the months to come, they are more than happy to welcome on eager ghostwriters. CEOs need a way to outshine the competition as well - which means they need plenty of writing support.
So let’s say you’re a freelance writer and you want to get in on this action. How do you even begin with LinkedIn? Where do you look?
Let’s go over 5 ways to find these kinds of high paying LinkedIn clients.
Keywords:
Keywords are incredibly important on Linkedin. In order for these execs to find you, they need to be able to search for you. Your entire profile should be stacked with freelance writing, ghostwriting, and content writing terms.
Set up a LinkedIn service page:
LinkedIn quietly launched its own version of Fiverr known as LinkedIn service pages last year. You can set up your own standalone freelancing page, right inside of LinkedIn. I have another video that goes over how to do this. As always, this page should be stacked with keywords as well, make sure to max out the services that you offer here.
Check who has viewed your profile:
LinkedIn can be a little creepy, which means you can check who has viewed your profile. For the free version, you can’t see as many clicks - but you can still see some. It’s worth considering the non free version if you want to be intense. You can then view their profile and if they appear to be a potential client, you can message them something along the lines of “Hi there - are you in the market for a freelance writer? I would love to assist! Here are 3 samples of my work. I am available to start ASAP.”
Browse jobs and apply as a freelancer:
LinkedIn is one of the online hotbeds for posted jobs. Sure, most of these are for full time gigs, but chances are, the company is in a dire position if their copywriter left. They are willing to adjust their expectations for you. Send them a message and let them know you are a full-time freelancer who is happy to take on the work. More and more companies are switching over to freelance as opposed to salaried work anyway - 9 times out of 10 they will go for this proposal.
Maximize the featured section of your profile:
So many freelancers miss the opportunity to showcase the featured section on their profile. Think of this as the window to your business. It’s what these people see first. Your published pieces should be plastered here. The articles should be ones that draw in your ideal client. If you like working with beauty brands, then having LinkedIn articles you publish about beauty products in this section will convince them to send you a message.
Lastly, don’t be afraid to mention your services in connection invites. When you connect with someone, you don’t need to send them a huge form letter. Just letting them know you are an available freelance writer is enough to plant the seed.
To learn more about how to stand out from the competition on LinkedIn, visit my YouTube video that covers this topic in-depth here.